7 Online Marketing Tips for the Mobile Internet Age

For what seems like a long time, we have been warning business owners and executives that mobile computing is the “next big thing.” Well, it’s finally here… or at least here in a way that can be felt in your bottom line. It’s easy to see why: Tens of millions of iPhones, Droids, iPads, and Kindles are flying off the shelves every month. Mobile e-commerce now makes up as much as a fifth of holiday-season shopping, and mobile web usage is expected to overtake “fixed” usage (that is, desktop and laptop computers) within the next one to two years. The point to be made is that companies of all sizes need to start taking advantage of mobile web marketing now. Here are seven quick tips to help you get started: 1. Build a mobile version of your website. The easiest way to get involved in mobile computing is to simply develop a mobile version of your business website. It’s quick, easy, and affordable. Best of all, though, it opens the door to millions of potential new customers to reach you
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