Category Archives: Local Search Marketing

Federal judge temporarily halts deportations of reunified immigrant families

Immigration Law


Chodyra Mike /

A federal judge in San Diego on Monday temporarily halted the deportation of reunified immigrant families.

U.S. District Judge Dana Sabraw granted a motion for a temporary restraining order by the American Civil Liberties Union after the group cited concerns that the government would quickly deport the families without oversight or due process, according to an ACLU press release. USA Today and the Wall Street Journal have coverage.

Sabraw issued the TRO after he “tore into” a senior official with the Department of Health and Human Services who said quick family reunifications led to increased risks to child welfare, according to USA Today. HHS has the responsibility to care for the separated immigrant children, and the agency maintains that pressure to reunify families by Sabraw’s deadlines don’t permit enough time to screen the children as required by a trafficking law.

Sabra issued a preliminary injunction last month that required the reunification of separated families. He imposed a July 10 deadline for family reunification of children under the age of 5, and a July 26 deadline for children who are age 5 and older.


How to Use Instagram Live Video Chat for Business

how-to-use-instagram-live-video-chat-for-business.pngWant to use Instagram to provide personalized customer service?

Wondering how live video chat can help?

In this article, you’ll learn how to use Instagram’s live video chat feature to enhance your business relationships.


How to Use Instagram Live Video Chat for Business by Jenn Herman on Social Media Examiner.

Why Use Instagram Live Video Chat for Business?

As customers turn to video to get answers about products or services, Instagram live video chat can help you stand out from the competition. Live video creates trust and establishes credibility, and Instagram’s live video chat feature is one more tool at your disposal.


Here are a few creative ways you might use this feature for your business:

  • Provide customer service. Schedule or set up calls with customers to answer their questions or resolve their issues with a real person on-camera.
  • Close a sale. If a potential customer has questions about your product or service, or is on the fence about purchasing, a quick live call can be the solution and push their need to buy.
  • Do product demos. Whether offering a first look to prospects or helping a customer with a newly purchased product, a live demo can show them how to use your product, speeding up the process for everyone.
  • Set up client consultations. If your clients need some guidance or support, offering that advice via a video call can establish trust and loyalty with that customer.
  • Hold team meetings. Instead of Skype or other video tools that may cost money, use Instagram video chat for small team meetings, regardless of where you are in the world.

Because Instagram’s video chat tool requires both (or all) parties to be present for a call, it’s best to schedule the calls in advance. Select a time that works for all participants to ensure calls don’t go unanswered.

Now that you know some ways you might use video chat, here’s how to get started using it.

#1: Know Whom You Can Connect With via Video Chat

The live video chat feature is now rolling out to all Instagram users. To find out if you have it yet, open any direct message conversation and look for the video camera icon in the top right.


Instagram video chat calls can include up to four people in the conversation. However, you can’t call just anyone.

You can video chat with users you’ve shared regular direct messages with on Instagram. To video chat with someone you haven’t direct messaged on Instagram, you must start a direct message thread first. Then you (or the other person) can initiate a video chat.

Also, if you’ve blocked someone or someone has blocked you, you can’t have a video chat between those accounts.

#2: Initiate a Live Video Chat

When you’re ready to start a video chat with one or more people, open up the direct message conversation for that person or group.

Then tap the video camera icon to begin the video chat and call the other participants. Your camera will open and initiate the video call.


The recipient on the other end will get a notification that a call is coming in.


Notifications will appear in your direct message list or within the direct message conversation with that person or group.


If you’re calling a group of people, everyone in that group chat will receive the video chat notification. When a video chat is live, the video camera icon turns blue to indicate that there are participants in the video chat.


For a two-person video chat, the two callers appear one above the other on the screen. When three people participate, your video is at the top and the other two participants are split in the screen below. For four participants, all callers have an equal quarter area of the screen.


#3: Navigate Live Video Chat Features

Once you’ve launched your video chat and the other participants are present, there are several ways to navigate the conversation or even other areas of your mobile device.

The video defaults to the front-facing selfie camera for video chats. One or all participants have the option to switch to the rear-facing camera at any time during the chat. To do this, tap the double arrow icon in the top right of your screen.

how-to-use-instagram-live-video-chat-for-business-9.pngUse the navigation buttons at the bottom of the screen to turn your camera off or back on, mute or unmute your microphone, and leave the video chat.

If you turn off your camera, it will enlarge the other participant’s video to fill the screen or reposition the video placement for multiple participants.


You also have the option to minimize the video chat while remaining on the call and navigating around your mobile device. You can scroll through your direct messages or your Instagram account.

Another option is to minimize Instagram altogether and explore other areas of your device. Only you can see what’s on your screen. The other participants continue to see only what your video camera displays.

To minimize your video chat, tap the square-in-square icon in the top left of the screen.


To leave a video chat, simply tap the red disconnect button at the bottom of the screen. If only two participants are in the chat, the call will end for both people. If more than two people are in the chat and one person leaves the call (regardless of who started the call), the other participants will remain in the video chat until they end it as well.


What do you think? Have you tried Instagram’s live video chat? Are you excited to try using this new feature for your business? Please share your thoughts or tips in the comments below.


Cartoon Poll: Can you hear what’s happening here?


Cartoon Caption Contest

It doesn’t seem like having bars is boosting this inmate’s phone service. Can you help us hear what’s being said? We dug through 175-plus entries for this month’s cartoon caption contest, and now you get to choose the winner. The caption that gets the most votes will appear in an upcoming issue of the magazine.

Vote in the cartoon poll for one of the captions listed below:

• “You reached me on my cell phone. Can I call you back when I return to the office in five-to-seven years?” —Submitted by Matthew B. Todd Kansas City, Missouri

• “They are taking some pretty extreme measures against suspected cybercriminals.” —Submitted by Matthew Pagano of Staten Island

• “You’ve reached the public defender’s office. Please stay on the line for the next available attorney. Your approximate wait time is two days.” —Submitted by Samuel Kennedy of Opelika, Alabama

How to vote: Using our poll, select the caption you think best fits the scene depicted in the cartoon.

Voting period: The poll closes at 11:59 p.m. CT on Sunday, July 29.

What’s the prize? Bragging rights. Plus, the winning caption and credit to the caption writer will appear in an upcoming issue of the ABA Journal.

For complete rules, click this link. To view winning cartoons from this year, check out this gallery or follow the Cartoon Caption Contest RSS feed.

Daily News: Facebook’s Ad Manager App Tools, Purpose-Drive Marketing, Business Reviews and Local SEO


Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook Releases New Creative Tools for Ads Manager App (July 16, 2018)
LSA Insider: “In an effort to further accelerate mobile ad creation, Facebook announced the release of several new, unique tools for their Ads Manager app. The new additions will provide ease and efficiency for marketers and business owners on the go.”

New Tech Adoption Index Podcast: “There Must Be an App for That” (July 16, 2018)
LSA Insider: “The Above the Cloud podcast is back this week with a new episode featuring Josh May, co-founder & CEO of POWr, a San Francisco based start up that builds website plug ins for self-service website users, mostly small business owners.”

Blis Launches Blockchain Platform to Add Transparency to Digital Advertising (July 16, 2018)
Blis: “Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services. Marketers increasingly face pressures to comply with data privacy regulations, understand where it came from, and to account for the performance of data relative to its costs.”

How Marketers Can Customize ‘Purpose-Driven Marketing’ By Consumer — And Channel (July 16, 2018)
GeoMarketing: “How can brands put the concept of expressing a stand or sentiment into practice in a way that customers will respond to — and deliver a relevant marketing message at the same time?”

How Business Reviews Contribute to Local SEO (July 16, 2018)
Street Fight: “The topic of reviews as a ranking factor is one that has generated much debate, owing mostly to the ambiguity and secrecy around search engine ranking factors, and partly to the fact that experiments around this topic present wildly different data about reviews as a ranking factor.”

Google Starts To Give Marketers More Access To Data (July 13, 2018)
MediaPost: “After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run successful campaigns.”

Amazon Now Has Nearly 50% of US Ecommerce Market (July 13, 2018)
eMarketer: “Amazon will generate $258.22 billion in US retail ecommerce sales this year, up 29.2% over last year. Amazon’s Marketplace sales will represent an increasingly dominant portion of its ecommerce business—68.0% this year, compared with 32.0% for Amazon direct sales.”

Russian student with NRA link is accused of acting as agent of foreign government

Criminal Justice


Department of Justice building in Washington, D.C./Orhan Cam (

A Russian woman attending American University in Washington, D.C., on a student visa is accused of conspiring to work as an agent for Russia to establish “back channel” communication with U.S. politicians and advance the Russian agenda.

The woman is identified in a Justice Department press release as 29-year-old Maria Butina, but court documents say an alternative spelling of her first name is “Mariia.” A criminal complaint and affidavit unsealed Monday say Butina worked for a high-level official at the Russian Central Bank who was a former member of the Russian legislature. She did not notify the U.S. attorney general of her efforts, the affidavit says.

The New York Times, the Washington Post, NPR and the Wall Street Journal have coverage.

The affidavit says Butina established contact with a U.S. political operative in Moscow in 2013 to arrange introductions to persons having influence in American politics, including a “gun rights organization.” Media reports say the organization is the National Rifle Association.

According to the affidavit, Butina attended the gun group’s events and a National Prayer Breakfast, obtained seats for a Russian delegation to a second National Prayer Breakfast, wrote an article arguing that U.S. politicians and Russia share many common interests, and tried to organize several Russian-American friendship and dialogue dinners, some of which are believed to have taken place.

The article written by Butina argued that the U.S. and Russia could improve relations with the election of a Republican president.

According to the affidavit, Russian influence operations are a threat to U.S. interests because they are low-cost and relatively low-risk ways to shape perceptions. “Moscow seeks to create wedges that reduce trust and confidence in democratic processes, degrade democratization efforts, weaken U.S. partnerships with European allies, undermine Western sanctions, encourage anti-U.S. political views, and counter efforts to bring Ukraine and other former Soviet states into European institutions,” the affidavit said.

Butina’s lawyer, Robert Neil Driscoll, said in a statement after a federal court hearing on Monday that Butina is not an agent of Russia and has been cooperating with government entities.

“The substance of the charge in the complaint is overblown,” Driscoll said. His client, he said, was only networking to develop relationships with Americans.

Previous reports have said Butina worked for a Russian official named Alexander Torshin, who was sanctioned by the U.S. Treasury Department in April. Torshin is a lifetime member of the NRA, according to the Post.

The Times previously reported that Butina had a close relationship with NRA member and conservative activist Paul Erickson, who was part of an effort to arrange a meeting between Vladimir Putin and Donald Trump.

The criminal complaint was filed by the Justice Department’s National Security Division and the U.S. Attorney in Washington, D.C.

How to Advertise in Facebook Marketplace: What Marketers Need to Know

how-to-advertise-in-facebook-marketplace-what-marketers-need-to-know.pngHave you heard of Facebook’s Marketplace ad placement?

Want to know how to place your Facebook ad campaigns in Marketplace?

In this article, you’ll learn how to advertise your products and services in Facebook Marketplace.


How to Advertise in Facebook Marketplace: What Marketers Need to Know by Ben Heath on Social Media Examiner.

Why Consider Facebook Marketplace for Ad Placement?

Marketplace is Facebook’s equivalent to eBay and Craigslist. The major advantage it has over the competition is the existing Facebook user base. Marketplace now has over 800 million monthly users. Additionally, it now occupies the central tab on the mobile app’s menu bar.


When you advertise using the Marketplace placement, you’re not promoting a product that you’re looking to sell via Marketplace. Instead, you’re advertising in the same way you would in the news feed or the other placement options.

While Facebook offers multiple ad placement options, Marketplace is unique in that users who browse (at least a large proportion of them) have buyer’s intent. They’re actively looking for products to buy.


Similar intent-based advertising platforms such as Google AdWords have commanded a premium online. In most markets, it costs a lot more to reach 1,000 people through Google’s search network than it does on Facebook, which makes sense. Targeting people who are actively looking for something is more effective than targeting people who might be interested in something.

Most of the products listed in Marketplace are bought and sold locally. And for businesses looking to succeed with the Marketplace ad placement, a local focus is likely to be key.

Users expect to see certain types of products listed for sale. Businesses that offer similar products to those listed are likely to see the best results. Home & Garden, for example, is one of the most popular categories and furniture is among the most commonly offered items.


There are also a lot of vehicles listed for sale, and many people offer rental properties.


If your company offers products that are similar to those commonly listed, there’s a good chance Marketplace will work for you. Here’s how to get started.

#1: Create a Facebook Ad Campaign With an Applicable Campaign Objective

Marketplace is available as a placement option only for certain campaign objectives. Right now, it can be used with the Reach, Traffic, Conversions, Catalog Sales, and Video Views objectives.

If you have an existing Facebook ad campaign that uses one of these objectives, you can skip this step. Otherwise, head to Ads Manager and click Create.


Next, select one of the applicable campaign objectives.


Then give your new campaign a name and click Continue.


Now you’re taken to the Ad Set Creation page, and you can move on to the next step.

#2: Choose the Marketplace Ad Placement

Facebook’s Marketplace is currently rolling out as a new ad placement. It’s now available in most U.S. ad accounts but not yet worldwide. However, this functionality is likely to be available to other countries very soon.

To check that Marketplace is available in your Facebook ad account and use it in this campaign, scroll down to the Placements section. Facebook’s default setting is to advertise on all placements. To check that Marketplace is available, select Edit Placements.


Currently, Marketplace is available only as a mobile placement option, but it’s likely to become an option on desktop soon as well.


For ad accounts that have this functionality, Marketplace is included when Automatic Placements is selected. This means that many Facebook advertisers will be advertising in Marketplace without realizing it.

It’s not currently possible to advertise exclusively in Marketplace. You need to also have Facebook Feeds selected to use Marketplace as a placement option. Otherwise, you’ll see this warning message.

how-to-advertise-in-facebook-marketplace-what-marketers-need-to-know-11.pngMake sure that Marketplace is selected and then enter the rest of your targeting details at the ad set level.

#3: Create a Facebook Marketplace Video Ad

Now you’re ready to move on to the Ad Creation section. The recommended ad specs for Marketplace are the same as for news feed ads and it’s not possible to alter ad creative between those two placements. Facebook recommends that single images are 1,200 x 628 pixels and carousel images are 600 x 600 pixels.

While the ads may look the same on both placements, the context they’re in is very different, so certain things are likely to work well on Marketplace and others aren’t.


Half of the challenge with interruption advertising is grabbing users’ attention. Unlike the news feed, Marketplace is dominated by static images, so videos (particularly product demonstrations) will stand out a lot more. Videos usually outperform static images across Facebook and I expect that to be exaggerated in Marketplace.

Finding video ads in Marketplace is next to impossible at the moment. But this video ad taken from the news feed is just the sort of ad that’s likely to deliver fantastic results in Marketplace.

Privacy Pop Bed Tent makes a little kid’s bedroom the best room.

**Exclusive Limited Time Offer** Save 20% With The Code PP20

Posted by Privacy Pop on Wednesday, February 10, 2016

The ad is promoting the right type of product to the right audience when it’s in the right mindset. And the product demonstration in video format grabs users’ attention.

Not Content

It’s too early to make definitive conclusions, but I don’t expect content ads to perform well in Marketplace. Expert Facebook advertisers often advocate using content to warm up cold audiences, and rightly so. But in Marketplace, ads that promote blog posts or other forms of content will look out of place and probably be ignored as a result. Of course, this is something that you can try out.

#4: Analyze Marketplace Ad Placement Results

As with all things Facebook advertising, I strongly recommend that you test the Marketplace placement. Its uniqueness means it’s likely to deliver great results for certain businesses, products, and ad formats.

To see how Marketplace is performing in comparison to other placements, you can filter your ad reports. Simply select By Delivery > Placement from the Breakdown drop-down menu.


If you’re in the U.S. and using Automatic Placements with your Facebook campaigns, there’s a good chance you’ve been advertising in Marketplace without realizing it. This means you may already have data you can use to assess Marketplace’s effectiveness for your offers.

Watch Out for False Positives

When new Facebook advertising features are released, advertisers often see false negatives or false positives. A false negative refers to something that doesn’t work initially but does in the long run. A false positive is the opposite.

False negatives with Facebook advertising most often occur because users are unfamiliar with something new and therefore avoid it initially. False positives, on the other hand, are often the result of an initial lack of competition.

With Marketplace, you may see a bit of a false positive. Because it’s very new, few advertisers are using it and competition is a major factor in determining the cost of Facebook ads. Lack of advertiser competition early on will most likely lead to a lower cost than other placements initially, making it a great short-term opportunity.

But as other Facebook advertisers start using the placement, this early advantage is likely to disappear. This doesn’t mean that Marketplace won’t deliver great results over the long run. It’s just important to be aware of the market forces at play and not get too excited early on.


What do you think? What has your experience with the Marketplace placement been so far? Has it performed better or worse than other placement options? Please share your thoughts in the comments below.


Reforming law school: Start with the end in mind

Law Schools


Mary Juetten

Last month, I wrote here about some potential changes to legal training in the United States, based on my own experience and conversations within and outside both the industry and country. The response was overwhelmingly positive from those who understood that I am trying to improve our profession for lawyers and clients alike.

I did receive some negative comments that were disappointing because I believe they were both personal and displayed the very self-centered and protectionist attitude that I believe is harmful to our profession.

As I mentioned last month, I am exploring some changes to law school curriculum that would benefit clients and attorneys alike while improving access to justice. Thank you to Gina Alexandris, senior director of the law practice program at Ryerson University; and Cat Moon, director of innovation design for the Program in Law and Innovation at Vanderbilt University Law School, for speaking with me about this important issue.


In 2018, there are approximately 1.34 million lawyers in the U.S. according to ABA statistics and approximately 32,000 law students will graduate this year. Approximately 3 percent of lawyers were in the judiciary as of 2005 per this ABA report. More importantly, about half of the 75 percent of lawyers in private practice are solos, meaning more than 650,000 attorneys are running their own firms. And after deducting those solo firms, the other attorneys practice in one of the approximate 48,000 firms in the U.S.; 89 percent of lawyers work in firms under 10 attorneys; and 76 percent have two to five lawyers. Therefore, it’s more important for lawyers to understand how to run a business rather than sit on the bench. A few law schools are creating classes on business, like Suffolk University Law School’s program. However, that is a separate certificate from the J.D. program, rather than a mandatory class.

Every law student needs to become financially literate and understand the business aspect of running a firm, which today includes the use of technology for efficient and effective legal services delivery. Additionally, with 8 percent of lawyers working in-house, the business and technology of legal is invaluable knowledge. Finally, clients are demanding legal services with technology, and we ignore them at our own peril.

Another example is Canada’s Ryerson University, where a new law school is launching in 2020 that includes the following classes in the third and fourth semesters:

  • • The Business of Lawyering
  • • Social Innovation and the Law
  • • Legal Innovation
  • • Advocacy and ADR (Alternative Dispute Resolution)


Law students should be expected to take classes in alternative dispute methods to avoid lengthy and costly trials. According to the National Center for State Courts, there were 84.2 million new cases filed in state courts in 2016, a decline from a peak of 106.1 million cases prior to the Great Recession in 2008. Meanwhile, federal courts reported an increase in civil filings in 2017 by 6 percent compared to the previous year, while criminal cases dropped 5 percent. Most of those cases will never even go to trial but languish on a judge’s docket for months, if not years. For those who can afford a lawyer, they might not be able to afford much else after their case ultimately settles. The NCSC reported in 2013 that the median cost for a malpractice claim was $122,000 while the median cost for an employment dispute was $88,000. In addition to the costs, the courts are clogged with pro se litigants who slow down the entire process as identified in the Utah and Oregon Futures Reports.

ADR can take the form of a negotiated settlement, mediation, or arbitration. One of the main advantages of ADR is that disputes can often be resolved sooner because of the court backlogs. There is anecdotal evidence that the cost of a mediator or negotiator pales in comparison to the figures above. For example, in family law, mediation is often used to come to agreement rather than waiting months to go to court and spend thousands on an attorney.

In 2008, my 1L classes focused exclusively on doctrinal material, and while there were options to take ADR classes at my law school, it was not mandatory. Ryerson’s curriculum incorporates ADR in year two as a required class. It’s interesting, because Australia has now included an ADR course into their first year of law studies. In addition, I believe that online dispute resolution should be included as part of the mandatory ADR topics.


As I mentioned previously, clinical or experiential learning should be part of law school. In 2010, my last year of law school, I participated in the then-Technology Ventures Clinic with real clients. Clinics allow students to use legal knowledge but develop client service skills that cannot be learned from the Socratic method.

This summer, in my negotiation masters class, we took on roles for simulated scenarios and did not deal with actual clients. This role-playing or acting is sufficient training, definitely superior to theoretical lectures or reading. However, perhaps law schools could explore using actors, like medical, in the place of real clients where clinics are not feasible.


The above are some ideas to consider, mainly from Canada, and I will provide more examples, particularly for ADR, in future articles. I spoke with Cat Moon at VLS about how and what should be done to change the law school experience.

Cat provided this quote from The Future is Already Here blog post by Dan Hunter, founding dean of Swinburne Law School in Australia: “We must collectively learn how to think about what to do next, not what to do next.” She comments on her approach to redesigning the VLS law school experience as follows:

After almost 20 years in practice, I now have the opportunity explore this very idea at my alma mater. Named the director of innovation design for VLS earlier this year, I get to work with colleagues to create modern, relevant, and innovative content for the VLS curriculum—and for practicing legal professionals. So I’m constantly thinking and talking about how we can design a new vision for law school, and running experiments to see what works (and what doesn’t). To really move the needle? We must focus on the how, to Dan’s point. I suggest the process and mindsets of human-centered design offer a valuable heuristic for the very wicked problem we face in redesigning law school. We’ve got to dig deep into the roots of the many problems existing in the traditional law school model, and walk in the shoes of the myriad stakeholders law schools must serve. All of this is the how, and must be done before we start prescribing the what. And the how must focus not just on law school curricular content but also on how we teach law students. Pedagogical methods largely go ignored across most law schools (with some important exceptions, such as the many stellar clinical programs). Excellent pedagogy in law school must become the rule, not the exception.

To remain relevant for the millions of Americans who need access to justice, it’s imperative to consider change. I am excited to continue the conversation with Cat and dive deeper into Ryerson’s proposal and ADR projects in future articles. As I set out last month, anyone interested in being interviewed on this topic, whether you have ideas or are implementing change at your law school or in the broader legal profession, please reach out to me on Twitter @maryjuetten.

Mary E. Juetten, Esq. CA, CPA, is founder and CEO of Traklight and of counsel for Nimbus Legal. In 2015, Mary co-founded Evolve Law, an organization for change and technology adoption in the law, which she sold to Above the Law in 2018. She was named to the ABA’s Legal Technology Resource Center 2016 Women in Legal Tech list and the Fastcase 50 Class of 2016. She is the author of Small Law Firm KPIs: How to Measure Your Way to Greater Profits. She is always looking or success stories where technology has been used to bridge the justice gap, from pro-bono through low-bono to nontraditional legal services delivery.