Tag Archives: leadgeneration

Appeals court focused on damages question ahead of Johnson v. Monsanto hearing

A California appeals court looks poised to issue a ruling that would uphold the first U.S. trial victory involving allegations that Monsanto’s Roundup weed killer causes cancer.

The United States Court of Appeal First Appellate District on Wednesday notified lawyers for plaintiff Dewayne “Lee” Johnson and legal counsel for Monsanto that they should be prepared to focus on the question of damages awarded in the case at a hearing scheduled for June 2.

The fact that the court is showing it is interested in discussing what amount of damages are appropriate rather than issues pertaining to Monsanto’s request to overturn the trial loss entirely bodes well for the plaintiff’s side, said legal observers.

Monsanto August 2018 loss to Johnson, a California school groundskeeper, marked the first of three Roundup trial losses for the company, which was acquired by Germany’s Bayer AG nearly two years ago. The jury in the Johnson case found that Monsanto was negligent in failing to warn Johnson of the cancer risk of its herbicides and awarded Johnson $289 million in damages, including $250 million in punitive damages. The trial judge later lowered the award to $78.5 million. But the loss sent Bayer’s shares spirally lower and stoked investor unrest that has persisted as the number of additional Roundup cancer claims filed against Monsanto have grown.

In appealing the verdict, Monsanto asked the court to either reverse the trial decision and enter a judgment for Monsanto or reverse and remand the case for a new trial. Monsanto argued that the verdict was flawed because of exclusion of key evidence and the “distortion of reliable science.” If nothing else,  Monsanto asked the appeals court to reduce the portion of the jury award for “future noneconomic damages” from $33 million to $1.5 million and to wipe out the punitive damages altogether.  Monsanto’s argument on reducing future non-economic damages is based on the company’s position that Johnson is likely to die soon and thus will not suffer long-term future pain and suffering.

Johnson cross-appealed seeking reinstatement of the full jury award of $289 million.

Ahead of the hearing on the matter, the judicial panel said this: “The parties should be ready to address the following issue at oral argument, currently scheduled for June 2, 2020. Assume that this court agrees with Monsanto Company that the award of future noneconomic damages should be reduced. If the court directs such a reduction, should it also reduce the award of punitive damages to maintain the trial court’s 1:1 ratio of compensatory damages to punitive damages?”

In a separate matter, the court last month said it was rejecting an application by the California Attorney General to file an amicus brief on Johnson’s side.

The Johnson trial was covered by media outlets around the world and put a spotlight on questionable Monsanto conduct. Lawyers for Johnson presented jurors with internal company emails and other records showing Monsanto scientists discussing ghostwriting scientific papers to try to shore up support for the safety of the company’s products, along with communications detailing plans to discredit critics, and to quash a government evaluation of the toxicity of glyphosate, the key chemical in Monsanto’s products.

In its appeal, Monsanto argued that jurors were acting on emotion rather than scientific fact and “that there is no evidence that Monsanto had actual knowledge that its glyphosate-based herbicides cause cancer. Nor could there be, when the scientific consensus, consistently accepted by EPA and other regulators around the world, contradicts that conclusion. It was not malicious for the regulators to reach this judgment, and it was not malicious for Monsanto to share their view of the science.”

Tens of thousands of plaintiffs have filed suit against Monsanto making claims similar to Johnson’s, and two additional trials have taken place since the Johnson trial. Both those trials also resulted in large verdicts against Monsanto.

Bayer and lawyers for more than 50,000 plaintiffs have been trying to negotiate a national settlement for the last year but Bayer recently backed away from some already negotiated settlement amounts. With courthouses closed around the country, the plaintiffs’ attorneys have lost the near-term leverage they had when multiple new trials were set to take place this summer and fall.

The post Appeals court focused on damages question ahead of Johnson v. Monsanto hearing appeared first on U.S. Right to Know.

https://www.forlawfirmsonly.com/appeals-court-focused-on-damages-question-ahead-of-johnson-v-monsanto-hearing/

Artificial Intelligence and Client Acquistion

We are now using Artificial Intelligence (AI) as the first step in our lead verification process.

We are constantly upgrading our technology platform to improve the quality of verified leads and signed cases we provide to our clients.

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This new technology allows us to verify the leads name, address, phone number, date of birth, email address and last 4 digits of their social security number.

Our platform runs the technology in real time while our agents go through our intake questionnaire with the prospect.

The platform runs like a live search engine. Machine Learning, Artificial Intelligence as well as Data Science help us find a prospects digital footprint, identifying their current and past addresses, phone numbers, emails, and any insight that can be located on the web.  This information helps our agents verify and supplement the information we provide to our attorney client.

Because we’re passionate about helping lawyers like you grow your firm, we are offering special pricing on our current mass tort campaigns and personal injury and motor vehicle accident (including truck, commercial and motorcycle) leads and signed cases.

Contact me for the list of our latest mass tort campaigns.

Exclusive Leads and Cases Verified Using YOUR Criteria

Mass Tort Cases-current campaigns:

  • Human Trafficking
  • Round Up
  • Zantac
  • Truvada
  • Essure
  • Hernia Mesh
  • JUUL
  • Talc
  • 3M earplug
  • Allergan breast implants
  • Uloric
  • Valsartan
  • Paraguard
  • Elmiron
  • IVC Filter
  • Surgical Staplers
  • Boy Scout Sexual Abuse
  • Clergy Sexual Abuse

Personal Injury Cases and Verified Leads:

  • Commercial Vehicle Accident Cases (Truck, Uber, Lyft, etc.)
  • Slip and Fall, Dog Bites, Construction Accidents
  • Medical Malpractice
  • Cerebral Palsy
  • Birth Defect Cases
  • Nursing Home Neglect/Elder Abuse Cases
  • Workers Comp Cases

Other Types of Verified Leads:

  • Bankruptcy
  • Short sale
  • Home mortgage modifications
  • Debt settlement
  • IRS settlement

Pre- and Post-litigation funding

Low-Cost Funding Solutions For Plaintiffs

If you would like to discuss our verified leads or signed cases programs, book a call with me here.

Thanks for reading and stay safe!

Edward Lott, Ph.D., M.B.A.
President and Managing Partner
ForLawFirmsOnly Marketing, Inc.
Ed can be reached at (or visit his website)
edl@forlawfirmsonly.com
855-943-8736 ext. 101
www.ForLawFirmsOnly.com

https://www.forlawfirmsonly.com/artificial-intelligence-and-client-acquistion/

We are now using Artificial Intelligence (AI) as the first step in our lead verification process

Artificial Intelligence and Lead Generation

We are constantly upgrading our technology platform to improve the quality of verified leads and signed cases we provide to our clients.

Artificial-Intelligence-and-Lead-Generation-scaled.jpg

This new technology allows us to verify the leads name, address, phone number, date of birth, email address and last 4 digits of their social security number.

Our platform runs the technology in real time while our agents go through our intake questionnaire with the prospect.

The platform runs like a live search engine. Machine Learning, Artificial Intelligence as well as Data Science help us find a prospects digital footprint, identifying their current and past addresses, phone numbers, emails, and any insight that can be located on the web.  This information helps our agents verify and supplement the information we provide to our attorney client.

Because we’re passionate about helping lawyers like you grow your firm, we are offering special pricing on our current mass tort campaigns and personal injury and motor vehicle accident (including truck, commercial and motorcycle) leads and signed cases.

Contact me for the list of our latest mass tort campaigns.

Exclusive Leads and Cases Verified Using YOUR Criteria

Mass Tort Cases-current campaigns:

Human Trafficking

  1. Round Up
  2. Zantac
  3. Truvada
  4. Essure
  5. Hernia Mesh
  6. JUUL
  7. Talc
  8. 3M earplug
  9. Allergan breast implants
  10. Uloric
  11. Valsartan
  12. Paraguard
  13. Elmiron
  14. IVC Filter
  15. Surgical Staplers
  16. Boy Scout Sexual Abuse
  17. Clergy Sexual Abuse

Personal Injury Cases and Verified Leads:

  1. Commercial Vehicle Accident Cases (Truck, Uber, Lyft, etc.)
  2. Slip and Fall, Dog Bites, Construction Accidents
  3. Medical Malpractice
  4. Cerebral Palsy
  5. Birth Defect Cases
  6. Nursing Home Neglect/Elder Abuse Cases
  7. Workers Comp Cases

Other Types of Verified Leads:

  1. Bankruptcy
  2. Short sale
  3. Home mortgage modifications
  4. Debt settlement
  5. IRS settlement

Pre- and Post-litigation funding

Low-Cost Funding Solutions For Plaintiffs

If you would like to discuss our verified leads or signed cases programs, book a call with me here.

Thanks for reading and stay safe!

Edward Lott, Ph.D., M.B.A.
President and Managing Partner
ForLawFirmsOnly Marketing, Inc.
Ed can be reached at (or visit his website)
edl@forlawfirmsonly.com
855-943-8736 ext. 101
www.ForLawFirmsOnly.com

https://www.forlawfirmsonly.com/we-are-now-using-artificial-intelligence-ai-as-the-first-step-in-our-lead-verification-process/

Not Again! Facebook Data Breach Hits 276 Million Users

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Facebook is yet again accused of failing to protect the personal information of its users, leaving 267 million people potentially vulnerable to scams and phishing schemes.

A database containing the names, phone numbers, unique Facebook IDs, and other personal information of more than 267 million Facebook users was active on the “dark web” for at least two weeks, according to a report by cybersecurity firm Comparitech. Cybersecurity researcher Brian Diachenko said in the report that this data could be used to conduct texting (SMS) fraud and phishing scams. Comparitech said it believes the breach could have originated with a Vietnam-based criminal organization, and that the information was likely accessed via illegal data scraping or Facebook API misuse.

Facebook has faced data breaches and other issues related to user privacy in the past. The most famous is the Facebook/Cambridge Analytica scandal affecting 87 million Facebook users.

Data Security Issues Abound

As we become ever more entangled with the internet, tech companies like Facebook command a significant amount of access to our personal information. With the wrong people having access, it can lead to situations in which people’s lives are upended. That level of access should be considered a privilege to these companies, but that’s not often the case. Instead what we’ve seen is a plethora of major data breaches and hacks, from businesses ranging from a local hospital system to the corporate tech titans of Facebook and Yahoo. According to a report by data security firm Risk Based Security, data breaches increased by 54% in 2019, with more than 3,800 incidents. Frighteningly, three of the 10 largest data breaches ever recorded happened in 2019. That’s nearly a third of all of the largest breaches.

What Can You Do If You Think Your Data Was Leaked?

Our data breach class action attorneys fight for Americans who lack the ability to pursue justice. We take on the irresponsible companies and organizations who’ve failed to protect the sensitive data of their users; our track record of success includes a $117.5 million data breach settlement with Yahoo, among many other smaller but still significant data breach cases.

If you are a Facebook user who was affected by this breach, contact us today for your free case review to potentially join a class action to hold Facebook accountable.

https://www.forlawfirmsonly.com/not-again-facebook-data-breach-hits-276-million-users/

Digital Advertising for Attorneys

Advertising For Attorneys In The New Age

Advertising and marketing are constantly changing. Though the law generally slowly evolves, technology has rapidly changed to allow law firms to reach out to potential clients in ways that may not have been imagined ten years ago. Though traditional advertising methods are still available, the latest and greatest digital advertising methods give you far better options when you want to connect your unique message with a particular audience.

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Want to target those needing estate planning living in your zip code? Looking to reach those injured by toxic chemicals in the state where you practice or across the US? Would you like your message to reach people injured in motorcycle accidents? That can all be accomplished with digital advertising.

Digital advertising, broadly, is advertising delivered via the internet. It reaches the audience through smartphones, tablets and traditional PC’s. As the reach of the internet expands into televisions, appliances and automobiles, ads will follow. You may see digital advertising on taxis or screens on the back of airline seats.

One of the great advantages of digital advertising is you have a much better idea of how many people you’ve reached, when, how and who they are. Traditional media such as radio, television and print can only guess how many were reached, when and where.

Just a few types of digital advertising include,

  • Sponsored social media posts: Based on the criteria you provide, a post appears on the social media stream of individuals you want to reach.
  • Social media advertising: These ads appear next to posts on social media and before YouTube videos start to roll.
  • Native advertising: These are articles and other content that appear to be generated by the news media but you’re the one actually creating them.
  • More than words: Advertising isn’t just printed words. It can be podcasts, recorded videos, live video streams and PowerPoint presentations.

How online advertising is paid for generally falls into these categories,

  • Cost Per Action (CPA): The client pays the publisher when someone clicks AND completes a transaction.
  • Pay Per Click (PPC): This is the most common form of online advertising. The client pays if someone clicks on the ad but no other actions are necessary. Keyword use is very important.
  • Cost Per Mille (CPM) or Cost Per Thousand (CPT): The client pays for exposure based on the number of visitors to the website and those exposed to an ad.

To get the best return on your digital marketing dollar,

  • Make the content worth sharing: With a good enough message and strong enough impact those viewing it will help you spread the message when by sharing it on social media or through text messages. We are flooded with digital ads and those with a strong enough punch can go viral, lowering the cost per viewer substantially.
  • Analytics: You can monitor your digital campaign in real time, react on that information and make changes as necessary. If a market segment isn’t responding, you can move your campaign money into areas that are doing better. You can also tweak the content to see if you can get a better response.

Do you want to learn more about how digital advertising can help your firm reach its financial goals by reaching the types of potential clients you seek? Call ForLawFirmsOnly Marketing today at 866-862-5182 to find out what we can do for you and your law firm.

Edward Lott, Ph.D., M.B.A.
President and Managing Partner
ForLawFirmsOnly Marketing, Inc.
Ed can be reached at (or visit his website)
edl@forlawfirmsonly.com
855-943-8736 ext. 101
www.ForLawFirmsOnly.com

https://www.forlawfirmsonly.com/digital-advertising-for-attorneys/

Using Hyperlocal Marketing To Get Found In Local Search

As a local or small business, it’s likely that you’ve been advertising on a city or area basis. That’s a great first step, but for some businesses that range is not even close to how extra-local you need to advertise. For your law firm, you might need to get Hyperlocal with your marketing and advertising.

Hyperlocal marketing and advertising drive traffic to your location and bring new clients who are looking to hire an attorney – right now and near them – with “near me” searches.

Depending on how far a net you need to cast to reach your ideal client, hyperlocal marketing can be the key in maximizing your marketing efforts and budget by targeting prospective clients right where they are – at home or work.

More Foot Traffic and Local Customers with Hyperlocal Marketing

Increased mobile device use and an intensified emphasis on local search by Google and other search engines make hyperlocal marketing a cost-effective and efficient way of attracting new clients to your physical locations.

With hyperlocal marketing you target prospective clients in a highly specific, geographically restricted area. Your area could be just a few blocks from your location or the streets surrounding the courthouse or major highway.

At its core, the point of hyperlocal marketing is selecting your specific area with the intention of targeting people conducting “near me” searches on their mobile device. You are capitalizing on people who are looking to visit a location and make a purchase or appointment immediately.

As mobile device use, and “near me” searches increase, hyperlocal marketing has become even more critical. You’ll need to participate on a highly-targeted level as Google prioritizes location-based search results, emphasizing fewer and higher-quality Google Maps and Google Search results.

How to Rank Higher in Hyperlocal Search Results

Let’s take a look at specific factors that act as ranking signals for hyperlocal searches.

Optimized Google My Business Listing

Claiming and verify a Google My Business listing for each location of your business is the first and most essential step to local search engine optimization (SEO). This is an easy way to ensure your business shows up in local search engine results. Optimizing your Google My Business listing helps you rank higher in results, above competitors who don’t have a local SEO strategy.

Google My Business is where Google sources most of the information it gives local searches and Google Maps users in results. This includes many of the details that appear in listings of individual businesses in Maps results and the Knowledge Graph data points such as when a business is busiest.

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Gathering and Monitoring Customer Reviews

Sometime today your next client is researching to find the best attorney near them. They are relying on online reviews and ratings to help guide their decision. With the explosive growth of mobile web searching and increased development of review apps, consumers are making their spending decisions on-the-go and faster than ever.

Client reviews are an important ranking factor in local SEO, and when it comes to hyperlocal marketing, they can be among the most effective tools at beating the local competition.

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Actively gather more and more reviews to show up higher in Google search results – where many consumers look first when searching for a an attorney. Research is an essential step in the buyer’s journey, and online review monitoring allows you to have a say in what future consumers are reading.

There are online review monitoring services and tools that let you know what consumers see online.  You can opt to do this yourself manually, but whether you automate or D.I.Y., you should monitor your online reviews. Remember, online review monitoring allows you to be part of the conversations going on when people are making their decision.

Accurate and Consistent Business Listings and Citations

Location data such as city, address, neighborhood, and landmarks should be consistently and accurately be a focus of all on-site and off-site local search optimization activities.

The first priority for showing up in local and map search results is to optimize your Google My Business Listing by filling it out in its entirety, adding photos with your location in the tags, and getting continuous positive reviews posted to your Google listing.

When a business’s name, address, and phone number (NAP) are inconsistent across the web (meaning there are different spellings, addresses, or phone numbers), search engines don’t want to use that business in local results and possibly give their search users bad information.  That means your business won’t rank in local searches if your business listings are inaccurate.  Ensure your business listings are accurate, consistent and everywhere they need to be.

Establish Proximity for All Locations

Proximity is the distance between the search engine user and your office. When you’ve optimized your Google My Business account and ensured the pin for your law firm is in the correct place on Google Maps, you are verifying for Google that this is the location to give in local results to people near you.

For law firms with more than one location, it is more complex to hyper-localize your website.  Instead of stuffing your pages with half a dozen geographical keywords and tags give each location its own hyper-local page:

  • Each location page should be linked to from a high-level navigation menu.
  • Make phone numbers highly visible and clickable on mobile devices.
  • If you have just a handful of locations, fit the full NAP of each location in the footer of your website.
  • When you have specialized services that people search for like sedation for pediatric dental patients or local delivery services, create pages specific to those services as well with internal links to your location pages.

By having a dedicated page for specific service and each location, you let your website pages provide location-specific information that internet searchers are looking for.

Hyper-Localize Title Tags, Videos, and Images

Title tags are the actual words of the anchor text in search results that links to your website.  Be sure the title tags make sense to local customers.  Use your keywords and location in a logical way that matches how consumers would pick your firm as relevant from a list of results.

Use hyper-localized tags with real words and the neighborhood names, street names, and landmarks that people will enter when looking for a place close to where they live or the area they intend to be in to in title tags and to label your images and videos.  Consider publishing a transcript of the video when posting for keyword rich text content.

Create Hyperlocal Ad Campaigns

A business that has a consumer base focused within a specific radius of the business can target their ad campaigns to reach a highly targeted audience more inclined to respond to your ads.

Remember the importance of your ad keywords and how they match the intent of people using search to find what your business is selling. Your ads need to convert consistently, and a smaller radius allows you to personalize ads to engage a highly specific target audience.

Additionally, a smaller radius allows you to identify negative keywords to exclude from your campaigns you don’t want to bid on like major city names outside of your radius.

To make your Google Ad campaigns hyperlocal you will focus your ads on highly specific geographical areas in your campaign settings. The simplest option is to include “radius” as an ad target in your campaigns. Radius targeting (also known as proximity targeting) allows you to choose to show your ads to customers within a certain distance from your business, rather than choosing individual cities or regions.

Will Hyperlocal Marketing and Advertising Help Grow Your Business?

As local search and micro-moments gain momentum with consumers, hyperlocal marketing becomes an increasingly effective strategy for local consumers looking to increase online and offline traffic from consumers in a position to hire an attorney immediately.

Edward Lott, Ph.D., M.B.A.
President and Managing Partner
ForLawFirmsOnly Marketing, Inc.
Ed can be reached at (or visit his website)
edl@forlawfirmsonly.com
855-943-8736 ext. 101
www.ForLawFirmsOnly.com

https://www.forlawfirmsonly.com/using-hyperlocal-marketing-to-get-found-in-local-search/

Digital Marketing for Lawyers: Will your Law Firm be Found by Potential Clients Online?

People Find Lawyers Online 

Did you know that 96 percent of all people seeking legal advice use a search engine to get initial guidance?

Around 85 percent of these people needing legal services use online maps to find a layer near their area, and 69 percent of potential clients use both their desktop computers and smartphones to do their research.

On that note, are you on LinkedIn? This is because LinkedIn drives 45 percent of all law firm site traffic.

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The Advantages of Having on-going Digital Marketing Campaigns

Does your law firm have a website that potential clients can visit? If you do, then 74 percent of people who visit a law firm’s website while they search for information will end up taking action. Now is a good time to target those who earn over $150,000 annually, because they are the income bracket most likely to find a lawyer through the internet.

Having a LinkedIn account will also benefit your practice because it has generated sales with a 150 percent increase in B2C client acquisition, and a 200 percent B2B customer acquisition in the last few years. Having a blog also increases your chances of a client retaining your legal services. According to the American Bar Association, 42 percent of lawyers say that they had a client retain their legal services directly or via referral as a result of their legal topic blogging.

Many of your Colleagues are Implementing Digital Marketing

Most law firms (at 85 percent) have websites and use more than one social media platform (78 percent) to market themselves to potential clients. Around 74 percent of them also maintain a presence on social media. Meanwhile, 78 percent of law firms who maintain an online presence are on LinkedIn. Among the primary practice areas, respondents who report the following as most likely to report individually using or maintaining a presence in a social network: litigation (84 percent), commercial law (83 percent), and employment and labor (80 percent). Lawyers also personally maintain legal topic blogs for several purposes, with 72 percent of them doing so for client development.

The Jury’s Out and this is what the Future Looks Like

An Econsultancy survey reveals that 32 percent of lawyers cite content marketing as the most effective digital marketing discipline for law firms. Meanwhile, a study by Blue Hill Research, law firms with a digital strategy in place will see an increase in billable hours.

Digital marketing is our jurisdiction

We have the expertise to help you win more clients across online marketing channels. Consult with us today!

Edward Lott, Ph.D., M.B.A.
President and Managing Partner
ForLawFirmsOnly Marketing, Inc.

Ed can be reached at (or visit his website)
edl@forlawfirmsonly.com
855-943-8736 ext. 101
www.ForLawFirmsOnly.com

https://www.forlawfirmsonly.com/digital-marketing-for-lawyers-will-your-law-firm-be-found-by-potential-clients-online/

How to Do LinkedIn Content Marketing Wrong

If you look at the changes that Microsoft has made in LinkedIn over the few  years, you’ll realize that their main goal is to increase LinkedIn’s use as a content marketing platform. Make sense. The Internet itself is run on content, why shouldn’t LinkedIn be powered by good content? And, a lot of people are getting hip to this idea that content is the way to go with LinkedIn marketing. Unfortunately, most folks are doing this all wrong. Of course, you want to be doing things right! To that end, let’s look at how your average LinkedIn content marketer screws up their marketing on that platform.

linkedin-statistics-1024x926.pngMe, too!

Most content marketing done online is “me too” marketing. Nothing unique. You just figure that something worked for someone else, it might work for you. The problem here is that…you might be plagiarizing…and that’s definitely a real problem, but from a marketing point of view, the bigger problem is that just because you used someone else’s idea doesn’t mean it’s going to work for you.

Other bloggers, other content marketers have spent time, often a lot of time, building an audience. People who read their blog posts have a certain level of preconceived expectation. They’re a “warm” audience, so to speak. When you’re just starting out, or when you haven’t really been consistent with your content marketing, you don’t have an audience. Virtually everyone who reads your posts is new to you, and you to them! So, the blogging idea that worked so well for someone else on their blog or on their account at Inc magazine might not work too well for you! The content isn’t the answer here. Consistency and audience building is.

So, what’s an audience?

Well, an audience is just that, an audience. It’s a group of people who habitually read your stuff. All writers and marketers build audiences. Hopefully, they build fans! Online, though, we have a better name than just calling this amorphous thing an audience. We call it a list!

If you want to succeed at content marketing, you must build a list. You publish. You get people to click through something to go to your squeeze page. You get them on your list. Then, when you publish again, you let your list know where to go to read or look at your content. You encourage your readers or viewers to share and like your content. You get the viral aspect going to broaden your reach. The only way to really do this, though is through consistency. And, right there is where most folks fall flat on their faces. They talk a good game. They even actually work hard at this…for about a week. Then they quit. This makes about as much sense as pouring the concrete for the foundation for a building, then scraping the whole thing five minutes later because the concrete hasn’t set yet!

Bottom line…use content that actually works for you and your audience. This presupposes that you actually have an audience. If you don’t, build one! Do everything consistently and you’ll win over time!

Edward Lott, Ph.D., M.B.A.
President and Managing Partner
BusinessCreator, Inc.

Ed can be reached at

edl@businesscreatorplus.com
855-943-8736
610-437-8822
www.BusinessCreatorPlus.com

https://www.businesscreatorplus.com/how-to-do-linkedin-content-marketing-wrong/

The Expert Lawyer

Imagine you run a complicated business that deals with importing goods or services from other countries with different tax structures, custom duties, and legalities. You need someone to take care of all the accounting and then create a report interpreting the data that a layman can understand.

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Would you let your bookkeeper do the job, or would you rather entrust it to a certified chartered accountant? I don’t know about you but I’d go with an experienced chartered accountant.  With his expert knowledge and time spent on the field, I’d feel at ease.

Similarly, if you’re a lawyer or are planning to run your own law firm, it’s essential to specialize in a niche.  The advantage of being a specialist in a concentrated area is that you can build credibility in these areas and make a name for yourself.

Developing yourself as an expert in your field takes time and effort but it’s all worth it in the end.  And once you’ve established yourself as an authority… you will naturally set yourself a cut above the firms who would handle anything.

We all know experts are paid well too. A prime example of this would be at the hospital. If you visit an orthopedic surgeon for consultation their charges would be higher than if you had visited a general physician.  The money will follow once you establish yourself as an expert.

No one is a born expert or becomes an expert the day the finish law school. You’ve got to put in considerable effort and here are a few tips that will help you on your way.

Reach out and Help:  Most lawyers think it’s crazy to share research or briefs of similar cases outside of their firm. Let me remind you just in case it has slipped your mind, a filed brief is in the public records. You’re just making it easier for them.

There’s another benefit, it’s called the rule of reciprocation.  Humans as a race don’t like to be indebted, so they would always want to return the favor. Sometimes substantially larger ones than they received. There are exceptions no doubt. In case that doesn’t happen, you’ll still be known as the helpful lawyer! Isn’t that a bonus in itself?

Talk: I mean not only in the courtroom.  Get to networking events, industry gatherings, a trade show or a public forum that you can share your expertise with.

Legal departments at local universities and bar associations have continuing education programs that are always looking for speakers for their programs. By offering to volunteer you make life easier for them. In return, it will build your credibility.

Getting published online and in print: Local Legal newspapers are always on the lookout for stories to publish. If you have recently won a case there’s no better place to have it written about.

But you’ve got to put some work here too. Tracking down reporters, calling them up and explaining it to them about why it’s a good story, and not just telling them how great the win was.

That said, there are far more opportunities online where you could establish your expertise.  Apart from creating your website, you can help out with expert opinions in Legal forums where prospective clients are looking for help.

If you keep repeating these steps enough number of times so that it becomes like second nature… you’ll soon find yourself in the who’s who in your field of legal firms. Not only that,  you’ll have improved a lot in your art and expand your circle in all directions.

Edward Lott, Ph.D., M.B.A.
President and Managing Partner
ForLawFirmsOnly Marketing, Inc.

Ed can be reached at (or visit his website)
edl@forlawfirmsonly.com
855-943-8736 ext. 101
www.ForLawFirmsOnly.com

https://www.forlawfirmsonly.com/the-expert-lawyer/