Tag Archives: seo

55 Must-Know Seo Tricks for Business Websites [Infographic]

Traffic and visitors are the sources of life for a website. Without any visitors, a website is nothing more than an desolate page on the Internet. To avoid this, brush up on your SEO knowledge.

Free For All

 Search Engine Optimization may sound like some fancy jargon exclusively for big brands. The reality is small businesses can gain a lot from utilizing SEO.

Before making purchases, 89% of consumers do an online search.

SEO is also an effective marketing channel according to 61% of CMOs. Many small businesses don’t invest in SEO when they should. In fact, only 17% of small businesses are investing in search engine optimization.

Google to the Rescue

As the biggest search engine with 81% of global desktop search traffic, Google is your best bet if you’re looking to increase traffic and generate leads.

The Google user base is steadily increasing with at least 2.2 billion every month. To top it off, Google gets 100 billion searches in a month.

The Google Analytics is the web analytics service you should be using. Its impressive client list (comprised of Airbnb, National Geographic and Domino’s) increased their ROI, engagement, and revenue. Google Analytics has a large following with a little over 30 million users.

Algorithm updates are frequent for Google and should be taken note of. Every year, minor updates occur 500-600 times and major updates occur 9 times every few years.

These updates often go unnoticed when in fact, even a little change can make a whole lot of difference.

For example, the latest Panda update, which focused on low quality content sites, affected up to 12% of search results by removing sites from Google’s top searches that had a high advertising to content ratio.

SEO:Your Key to Traffic and Lead Generation

Other than utilizing Google Analytics and keeping an eye on their algorithm updates, you can also start enhancing your website by improving pagespeed, optimizing your site for mobile use and creating longer content.

Pagespeed is something you should pay attention to. Visitors who come across a page that takes longer than 2 seconds to load will leave immediately. Pagespeed is one of the ranking factors for SERP.

Remember to make sure your website is optimized for mobile use. The amount of mobile users is growing by the second and it is predicted to reach 5 billion in 2019.

Around 94% of mobile/search traffic comes from Google alone which means mobile users prefer Google over other search engines. When a user visits a site that’s not optimized for mobile use, 46% will leave the site.

Long content may seem like hard work but it’s worth the effort. Content with over 1,000 words tends to appear on the first page result of Google searches and receives more shares.

It’s true that content creation is considered as the most difficult by 48% of marketers but it is by far one of the most effective tactics for online businesses.

For more tips on SEO, check out this infographic below!

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Courtesy of: Milkwhale

https://www.businesscreatorplus.com/55-must-know-seo-tricks-for-business-websites-infographic/

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Why SEO Rank Checking Tools Are Useless

(And What to Use Instead)

Original article posted on WordStream, written by Megan Marrs on December 21, 2017.

What is a Rank Checking Tool?

There is an abundance of SEO rank checking tools on the web, each promising to deliver results on where your site ranks on Google for your chosen keywords.

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For most keyword rank checking tools, all you need to do is type in a keyword, and the tool’s bot will scrape data from Google and spit out a number showing where you rank in Google for your key phrase.

Sounds like a dream come true? Well, sure. But a dream is all it is. In truth, keyword rank checking tools are pretty useless.

The Ranking Myth: There’s No Such Thing as Ranking

There was a time, years ago, where SEO rank checking tools were fairly accurate and could provide a decent assessment of how your site was performing and allow you to check website SEO rankings.

But those days are over, and this is no longer possible. Google has grown increasingly more sophisticated with its ranking algorithm and has added a host of new variables that affect how your site ranks in an individual’s Google search results page. We now encounter variables such as:

  • Search History: A user’s search results page can vary depending on what websites they’ve visited in the past.
  • Geography/Local Results: Google will show different SERPs depending on the current location of an individual and where they live.
  • Social Media: If a user’s friends have +1ed a page, Google gives preference to the endorsement of friends.
  • Device: SERPs can vary depending on the device you are using to search and how you are connected to the internet (wireless, mobile account, desktop, tablet, smartphone).

For Android users, even more personalization occurs with Google Now which takes into account your favorite hangouts and your daily commute.

These variable factors mean that it’s simply impossible for a SEO rank checking tool to determine how your site ranks because every individual users’ results will look different. One user may see your site appear in the 1st, 3rd, or 5th spot in Google’s SERPs, while another user may not see your page show up at all.

Gone are the days where users searched Google with a clean browser, no cookies, and no search history. Today web users search while logged into their personalized Google accounts, which means Google continuously tracks a user’s choices and decisions and will alter search results based on their actions (and that’s scary for reasons beyond proving the ineffectiveness of keyword rank checking tools).

Rank Checking Tools Put Blinders On You

A single site can rank on thousands of different keywords and their synonyms. Even if you could get an accurate reading on where your site ranks for a pre-selected keyword, it’d be pretty insignificant taking the big picture into account. What about the hundreds of other keywords people are using to find your site?

Getting too preoccupied with a few single keywords can have the blinder affect. Attention and focus is horded by a few keywords, when really you should be examining the other, less obvious keyword opportunities.

Better Than Rank Checking: Google Analytics & Webmaster Tools

I know, you’re sad. You came here looking for keyword rank checking tools and now I’ve rained all over your SEO parade. Well fear not, we won’t cast you upriver without a paddle or two.

Marketers want to use SEO rank checking tools in order to get a measure on site performance. Both Google Analytics and Google Webmaster Tools can help you do just that, plus a ton of other awesome stuff no keyword rank checker could ever do.

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  • Visiting the Acquisition > Keyword > Organic will show you the keywords bringing visitors to your website.
  • Behavior > Site Content > All Pages shows you your most popular website pages, helping you get a broad sense of what subjects are popular on your site. Use this info to generate ideas about what new, related keywords you could target.

Google Webmaster Tools provides ample data as well.

Search Traffic > Search Queries shows keyword queries bringing users to your site, as well as the number of impressions, clicks, and CTR you’re getting for each keyword. You can even see your average position for keywords (yes, this is showing your keyword ranking, but don’t forget, it’s an average and can vary a lot across different users).

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In Webmaster Tools you can also see external links to your website, internal links, how Google is indexing your site, and tons more.

Rank Checking is so Last Year

SEO is changing, and it’s changing fast. It’s time to abandon outdated tools and old-school SEO dogma. Online marketing will only work for those willing to stay ahead of the game and adopt new, emerging strategies and best practices. Even with Google Analytics and Google Webmaster Tools, it’s important to not get too entrenched in the ranking game and avoid becoming fixated on a few obvious keywords.

Keyword rank checking tools aren’t inherently bad (besides the fact that most don’t work). The problem is that they foster the mindset that all that matters is the keyword. This is dangerous thinking as Google continues to refine its algorithm and tries to purposefully break apart the pre-existing keyword ranking traditions.

The truth, although admittedly it sounds as corny as a Disney movie’s happy ever after, is that successful online marketing today (and therefore, successful SEO), is all about delivering quality content and not being afraid to think creatively. Businesses need to understand their audience’s intent and hone in on it. Do that, and you’ll have no problem seeing yourself rise to the tops of the Google SERPs, no ranking tools required.

Have any questions?

Edward Kundahl, Ph.D., M.B.A.
CEO and Founding Partner
BusinessCreator, Inc.
ed@businesscreatorplus.com
www.BusinessCreatorPlus.com
www.ForLawFirmsOnly.com

https://www.businesscreatorplus.com/why-seo-rank-checking-tools-are-useless/

Content Marketing Tips To Boost Your Business

Some good tactics to use to energize your content marketing.

All the content you produce to attract your target audience should have the goal of being lively, engaging, and overall be aiming to help build that audience. By the time individual contacts are ready to buy they will contact you first, because you are top of mind.

Content-Marketing-1024x905.jpgFrequently used content marketing tactics:

Email marketing

  • to nurture contacts
  • to stay top o
  • mind to be helpful
  • to deliver relevant info at the right time

With every email ask yourself: ask yourself why should anyone bother to open and read this?

SEO/SEM

  • to be found online by strangers looking for info on a topic you are an expert on

Use long tail keywords (whole sentences, phrases that describe a problem or question someone might search for) to determine your content and achieve better rankings.

Reviews & testimonials

  • to establish trust

Make it easy to give reviews. Encourage reviews. Attend to any negative reviews by trying to remedy the issue (never delete them). Prepare testimonials for a client and ask them for their approval.

Video

  • to tell a story
  • to evoke an emotional response
  • to entertain
  • to document or educate

Depending on the type of content you choose to make, you may or may not need to call on the services of a professional. Look at what other organizations are doing that are targeting the same audience as you.

Case studies

  • to build trust, showing that “we did it for them, we can do it for you too”
  • to help prospects develop a deeper understanding of the solution and how it could apply to them

Think about showcasing specific industries or locations, or any other distinctions that make sense and are related to your key target group. Develop and update each case study as you go along serving that customer.

Blogging

  • to show your knowledge
  • to provide information to the relevant audience
  • to help get yourself found on search engines

Write regular articles on your website, or have them written for you. Focus on themes and topics close to your specific product or service.

Social media

  • to build a community around your brand/company
  • to communicate with the market
  • to get feedback

Develop a social communication channel on the platform where you are most likely to find your target audience and start engaging with them.

E-books

  • to be helpful
  • to show your knowledge

Start with helpful and informative booklets explaining your products and services. Add thought leadership and general informative content.

Online advertising

  • to get in front of your target audience
  • to increase reach quickly

Work with a reputable online advertising agency to save on “educational fees” (doing it wrong for a while until you get it right).

Webinars

  • to inform
  • to educate

Figure out your individual success mix  i.e. the best type of event, content, audience and size for you. Then execute as professionally as you can.

Infographics

  • to present data easily

The key to successful infographics is the way in which the data is categorized and divided. It is less about the graphic elements than the actual data. Good data will result in a good infographic.

PR

  • huge SEO benefit
  • establish thought leadership
  • create brand awareness
  • instant exposure

Press releases offer you the simplest and most affordable method to build your online reputation and increase your visibility on your market.

Slideshares

  • present specific information about a topic
  • establish yourself as an expert

Prepare presentations specifically created for use on Slideshare. It’s a medium that people read in the same way that they skim the headlines in a newspaper.

How-tos

  • explain and illustrate a process

Put yourself in the shoes of your intended audience and pretend they don’t know anything about what you are going to tell them. Avoid jargon, abbreviations and being too text heavy.

Podcasts

  • to establish thought leadership
  • to inform and educate

Find examples of successful podcasts and look at what it is that makes them so successful. Then take those elements and replicate them in your own.

Have any questions?

Edward Kundahl, Ph.D., M.B.A.
CEO and Founding Partner
BusinessCreator, Inc.
ed@businesscreatorplus.com
www.BusinessCreatorPlus.com
www.ForLawFirmsOnly.com

https://www.businesscreatorplus.com/content-marketing-tips-to-boost-your-business/

How to Increase Conversions on Your Law Firm Website

Increase your Conversions on your Law Firm Website with these Tips

There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the 2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis Martindale-Hubbell, prospective clients use those first few seconds to evaluate a law firm’s website, gauge their professionalism, and determine their ability to practice law.

Consumers are growing increasingly comfortable searching for information online, even when it pertains to legal issues. However, law firm websites need to observe certain principles if they want to engage and convert site visitors. Indeed, according to the LexisNexis Martindale-Hubbell study, there are particular website elements that motivate site visitors to contact law firms, as well as particular website elements that would dissuade them from contacting law firms.

The 2013 Law Firm Website Conversion Study,” notes the feedback of participants on newer website elements—such as blogs, social media links/widgets, and videos—as well as more established industry best practices—such as prominent contact information, a professional image, and showcased experience.

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Features that Positively Impact Conversions on Law Firm Websites

The study notes that there are certain universal “building blocks of success” that positively impact conversions on law firm websites.

These elements are:

  • Location
  • Navigation
  • Attorney Profiles
  • Practice Areas
  • Free Case Evaluation
  • Consumer Education

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  1. Location

The law firm’s location should be prominently featured on the website. Aside from listing the full address of the office location, participants of the study were more inclined to contact law firms that prominently featured maps and directions to their offices on their websites.

  1. Navigation

Participants of the study wanted to know very quickly whether law firms could help them with their legal issues. Hence, law firm websites that were well-organized and easy to navigate were given very favorable ratings. Such websites allow site visitors to find pertinent information (such as information about attorneys, their practice areas, and specific legal topics) quickly and easily. In contrast, law firm websites that require site visitors to perform several clicks to determine practice areas, or require site visitors to read through a great deal of text to discover the information they need, were given lower ratings.

  1. Attorney Profiles/ Practice Areas

Well-designed attorney profiles gave participants a greater sense of the attorneys’ skills, personality, and competence. Elements that constitute a well-designed attorney profile include photos (including photos of the attorneys), biographical information, and matter experience. Participants also wanted to discern very easily the attorney’s area or areas of practice.

  1. Free Case Evaluation

Many participants favored law firm websites that prominently displayed offers for free case evaluations. This is because many participants were unwilling to contact law firms that charged for the initial consultation—especially if the lawyer might not ultimately take the case.

  1. Consumer Education

High-quality, targeted, and genuinely helpful content appealed to participants. Favorable ratings were given to law firm websites that explained participants’ legal issues and offered useful educational content. Search engines like Google and Bing also favor law firm websites that regularly publish high-quality, unique, and useful content, and give much higher organic rankings to websites that meet such criteria.

In addition, participants gave the following characteristics favorable ratings:

  1. Prominently Featured Case Results

Participants also favorably rated law firm websites that published case results. In fact, participants did not prioritize major awards, as many felt that firms that featured smaller wins were more interested in taking on cases of all sizes. Law firm websites that only published big wins were seen as being rather intimidating, and participants were less inclined to contact such law firms about smaller matters.

  1. Descriptions of Third-party Competitive Differentiators

Law firm websites that featured professional achievements, independent ratings, or client reviews scored significantly higher than law firm websites that lacked such third-party competitive differentiators. Participants wanted to learn more about the positive qualities that distinguished the law firm from its competitors.

  1. Prominently Featured Videos

A considerable number of participants found professional videos on the website to be highly persuasive. As many clients do not wish to work with lawyers and law firms that make them feel uncomfortable, they will watch videos found on law firm websites that provide a compelling glimpse into the attorneys’ personalities, as well as the atmosphere of the law firm.

  1. Well-integrated Social Media Links/Widgets

Law firm websites that prominently displayed their social media links/widgets were seen as being more accessible, and were viewed more favorably by some participants.

  1. Responsive Web Design

Law firm websites that have been optimized for various devices—such as desktops, smartphones, and tablets—were viewed more favorably by participants. Site visitors are turned off by web pages that do not load correctly on their screens, and websites that aren’t responsive will see a precipitous drop in their traffic and conversions. Google and Bing also hate websites that aren’t responsive, and will penalize such websites.

Features that Negatively Impact Conversions on Law Firm Websites

Of course, there are also features that would negatively impact conversions on law firm websites. According to the LexisNexis Martindale-Hubbell study, the following features dissuaded its participants from contacting the law firm being featured on the website:

  1. Websites that Appear to be too Commercial

Participants were turned off by law firm websites that focused too much on payment or appeared to be too eager for business. While call to action terminology such as “Call us today!” might work in other niches, such language dissuades site visitors from contacting law firms. Prospects would rather hire attorneys that seem more interested in making a difference than in making a profit.

  1. Mediocre Visual Design

Badly designed or visually mediocre websites also drive site visitors away en masse. Participants said they were less likely to contact law firms that had cluttered web pages, unappealing visuals and color schemes, as well as layouts that were difficult to navigate.

  1. Paucity of Photos and Poorly Chosen Images

Some participants greatly disliked stock images, especially if they found the images to be emotionally upsetting. Disturbing images (such as those of injured people and accidents) were flagged, even if they related to the area of law being practiced. Participants also expressed disappointment at law firm websites that lacked pictures of their lawyers.

  1. Missing Case Results

Participants expected case results to be prominently displayed or easy to locate, and expressed disappointment at law firm websites that did not contain this information.

  1. Poorly Designed Contact Forms

Participants were turned off by contact forms that were unnecessarily intrusive or required extra, tedious steps to complete.

A Questionnaire for Law Firms that Want to Convert More Site Visitors on their Websites

Attorneys who want to convert more of their site visitors and lower their bounce rates need to answer the following questions:

  • Does their firm’s website convey a professional image?
  • Can site visitors easily determine if the law firm’s offices are nearby?
  • Does the firm demonstrate its ability to handle the prospective client’s legal issue?
  • Does the firm demonstrate its expertise through its website?

Anything less than a resounding “yes” should be reason enough to subject your website to expert analysis and redevelopment. Your website should be the central component of your online marketing strategy. Aside from providing a window into your firm’s positioning, strengths, and capabilities, your website should also outline the specialist skills of individual lawyers, and provide educational content that your site visitors will find useful.

With the right mix of targeted content, compelling design, and useful features, attorneys can connect more effectively with their site visitors, and convert them into prospective clients who will contact the firm for more information or set up appointments.

Does your firm’s website meet the following criteria, or is it sorely lacking in the website elements and/or characteristics that lead to successful conversions?

If your law firm website is deficient in any of the aforementioned website elements or characteristics, there’s no need to panic as we’ll be more than glad to assist you. We provide professional web design and development that focuses on keeping your website dynamic and up-to-date. We’ll incorporate all the website elements and characteristics that will reduce your bounce rate and increase your site conversions.

Additionally, we’ll optimize your website with targeted keywords and keyword phrases that will increase its rankings on the organic search results of Google and Bing. We’ll also update your website blog with useful educational content that will nurture your leads and lead them down the sales funnel, transforming them into clients. If that wasn’t enough, we’ll also set up, optimize, and update your social media accounts, and manage your interactions with your audience.

We’re experts when it comes to marketing law firms online. We’ll establish your brand presence, increase your brand’s reach, drive more qualified traffic to your website, and increase your conversions.

Contact our professional digital marketing agency today, and get a FREE consultation on how to design or redesign your law firm website and increase your conversions!

Call us at 855-943-8736, send us an email at marketing@forlawfirmsonly.com , or fill out our contact form and take your law firm to greater heights!

Edward Kundahl, Ph.D., M.B.A.

Ed can be reached at (or visit his websites)
855-943-8736
ed@forlawfirmsonly.com
www.BusinessCreatorPlus.com
www.ForLawFirmsOnly.com

https://www.forlawfirmsonly.com/?p=5112

When clients search for your law firm on Google, what do they find?

Adding your listing to the search engine is key to getting calls, clicks and visits.

The accuracy of your firm’s listing information across the internet builds confidence in your potential clients. It signals to them that your law firm is reputable, reliable and gets the details right. At ForLawFirmsOnly, we track local law firm listings on more than 70 online directories. You want to make a good impression with potential clients by presenting accurate listings on every one of these sites.

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The consistency of your firm’s information also builds confidence when it is crawled by search engines—including the most-used search engine, Google. Accurate law firm listings will help boost your reputation in search results, ensuring that it’s seen by more clients at the moment they’re searching for a law firm like yours.

Google search results rely heavily on data included in Google My Business listings. As a rule, if you want your law firm to show up on Google search results, it helps a great deal to list your company on Google My Business.

Is your law firm listed on Google? Check ForLawFirmsOnly’s free Local Marketing Report to find out.

Listing your company on Google will ensure that your correct name, address and phone number (NAP), law firm hours, products and services, map location, photos, and even special promotions are listed across all of Google. This is the single most important listing your law firm can have online.

But remember, your Google My Business profile is only as good as you make it. It’s necessary to edit your profile to reflect any change in location, phone number, services offered or hours of operation.

For the sake of consistency (and better placement in search engine results), make sure the information on your Google My Business profile matches the information on your website, your social media profiles and all other online directory sites on the internet.

Keep your law firm listings accurate and rich with details about your firm, and you’ll increase your visibility online and among clients looking to do business with you!

Do you need to update your law firm listings? Start with ForLawFirmsOnly’s free Online Marketing Report to find and fix errors and boost your local search ranking.

Need help with your Local SEO Marketing, Google My Business page, Google Maps? Contact ForLawFirmsOnly Marketing, Inc. at 855-943-8736 for a FREE consultation and business/website audit. Or email us at marketing@forlawfirmsonly.com and one of our Local Search Marketing consultants will contact you.

https://www.forlawfirmsonly.com/?p=5078

Call-Only Google AdWords For Attorneys

SEO or SEM For A Law Firm? 

Many law firm owners struggle with how, when, or if to use search engine optimization (SEO) and search engine marketing (SEM) to generate leads and grow their firm. While both tactics are beneficial, several factors need to go into the decision-making process—depending on each law firm owner’s goals and budget.

SEO works best for law firms first starting out or establishing an online presence for the first time. When designing a website, getting your law firm on local listings, and creating social media pages for your law firm, SEO is the best strategy. It’s important to utilize SEO to show search engines that your firm’s information is consistent and prevalent across multiple platforms. You can also build SEO for your law firm by consistently publishing relevant content that is valuable to your audience.

SEM comes into play when your law firm website is ready to “wow” customers and get them to contact you or make a purchase. Many law firms jump the gun too early and do not take the proper time to implement strong website design practices first.

SEM uses paid search campaigns such as Google AdWords to show an ad for your firm when certain keywords are used by customers searching for your services. When your website is ready to receive and convert leads, you will want to track which keywords perform best, when is the best time to display your ad, which target audience converts best, and how much you can afford to bid for paid search leads. This can all be a lot to manage, but it’s necessary to succeed with paid search.

AdWords And Phone Calls-Call Only Campaigns

Call extensions let you add phone numbers to your ads, which can significantly increase clickthrough rates. When your call extensions show, people can tap or click a button to call your business directly. That means more customer engagement with your ads, and more chances for you to get and track your conversions. Call extensions are the easiest way to add phone numbers to existing ads. If you attempt to include a phone number elsewhere in your ad text, it may lead to the disapproval of the ad, so if you would like to include a phone number, it is best to use a call extension. You can also create call-only campaigns.

The newer call-only campaigns take time to setup properly but can result in a much lower client acquisition cost. To get phone calls to your firm, set up a call-only campaign to encourage clients to call you by clicking or tapping your ad. With call-only campaigns, you bid to drive calls to your law firm instead of clicks to your website. You can set your ads to show only when your firm can take calls, so you won’t miss an opportunity to connect with your potential clients.  With these campaigns, you can use CPC bidding based on the value of a call to your business. You can also add your existing phone information to your new ads and attach select extensions to your call-only campaigns.

Ads created in call-only campaigns are fine-tuned to show only on mobile devices that are capable of making calls. Taps on these ads will only generate calls — they won’t link to a website. These ads are very flexible with how they can appear. To optimize for mobile and enhance performance, your ads may not always show every line of text you enter when setting up your campaign. Likewise, select extensions, which are available for call-only campaigns, may also be hidden in order to make the most of the smaller screen space on mobile devices.

If you feel that your small law firm is ready for SEM, make sure that you have the time and resources to dedicate to your campaign and your online presence. Your campaign needs to have the right keywords and descriptions, but also effective tracking and analytics so you can monitor performance and conversions. Remember, do not let your social media presence, content marketing, and website suffer at the expense of your ad campaign!

One of the most important differences between SEO and SEM is that SEO takes time, whereas SEM provides more immediate results. You may want calls and clicks fast, but you must dedicate work to your online presence to motivate customers who click on your ad to give you their law firm. SEO and SEM work best when used together.

When used properly, SEM can help your law firm achieve its lead generation goals. Enlisting the help of a professional can also be a wise investment.  BusinessCreator/ForLawFirmsOnly has a team of SEM Marketing Pros that can create and manage your Google AdWords and Facebook campaigns for you!

Edward Kundahl, Ph.D., M.B.A.

Ed can be reached at (or visit his websites)
855-943-8736
ed@forlawfirmsonly.com
www.BusinessCreatorPlus.com
www.ForLawFirmsOnly.com

 

 

https://www.forlawfirmsonly.com/?p=4796

What is Link Retargeting?

To put it simply, link retargeting is just like traditional ad retargeting. The key difference is that instead of having to send customers to your site, you can display retargeted ads based on the link they click. And it can be any link – not just to your website.

Link retargeting really allows you to take your content, social, email, or even AdWords marketing farther! We’ve put together five key tips you need to know to get started.

Can I shorten a link to any content?

The short answer (pun intended!) is yes! You can shorten any link on any platform to any site. To make the most of your efforts, we recommend making sure the content is relevant to your brand. This way, you’ll improve the odds that your target customer will click.

As an example, Pampers is using link retargeting to target ‘first-time moms’. They chose to direct their audience to a relevant article in Parents Magazine: “How to prepare for your first baby?”

Link-Retargeting.pngStep 1: The advertiser posts “retarget” short links through social media, email, press or influencer platforms.Step 2: The service will retarget only those that click on the link. In this case, it will show 150,000 banner ads to 10,000 people.

Can I use link retargeting on a standard “long” link?

Link retargeting is not possible with a standard link. This is because it requires specialized technology that allows the link to place a retargeting cookie on the computer of the person who clicks.

We’ve developed this software to make it really easy for you to turn your standard links into retargeting short links. All it takes is the click of a button in your RetargetLinks dashboard.

Can I customize my short links?

Absolutely. Our short links are quite flexible, to allow you to have them appear exactly how you’d like.

You can customize the default re.tc links (this is a link to our patent for example: re.tc/patent). You can also request a short vanity URL (su.tt or jmpr.rocks are examples from some of our clients).

Note: In the vanity URL example, you’ll need to buy the short domain name first and then follow the instructions provided in your dashboard to start link retargeting using your own short links.

When running AdWords campaigns, you’re actually able to hide the short link within your AdWords ad link (see more here on how to set up a search retargeting campaign).

How many ads will be shown and where?

Our default volume cap (the maximum ads we show per person) is 15. This displays up to 9 ads per week, 5 ads per day, and 2 ads per hour, depending on the audience. We do this to keep your brand top of mind over a two to three week period, following the launch of your campaign.

We display banner ads just like a traditional retargeting tool. Your ads will display in Google AdX, OpenX, Rubicon, AppNexus and other real-time bidding platforms across premium online publications like Vogue, Elle, Fortune, FastCompany, Wall Street Journal and all other ad-supported sites.

How do I know if my link retargeting campaign is working?

There are three key metrics we use to determine whether a link retargeting campaign is working. They are: link clicksad clicks, and conversions. We’ve included some steps here to show you how to measure these metrics.

Step One – Measure Your Link Clicks

Make sure your link retargeting campaign is reaching your target audience. Emails, online articles, social media posts, newsletters, press releases, and even Google AdWords are all ways for you to share your short links.

If you’re just starting or are looking to reach out to more targets, we recommend using RetargetLinks as a prospecting tool. You can do this by boosting posts on social media channels, or paying for ads in Google AdWords.

Then, you can tell if your campaign is working by looking at the number of link clicks on your Links Dashboard (see below).

Retargeting-Link-Dashboard.pngPictured above is the Links Dashboard> Here, you can monitor the efficacy of your audience building (or number of cookies dropped) for each campaign.

If you’re sharing the right content to the right audience on the right channels, you’ll have a lot of clicks. The example you’ll see next is from a campaign run by the team at Traction Conference. As a result of their RetargetLinks content campaign, they had 85,138 clicks (58,296 unique) from 873 links shared via their email newsletter (direct), Twitter and Facebook pages.

Step Two – Measure Your Ad Clicks

The second indication to help you measure your campaign is to look at the number of ad clicks on your Ads Dashboard. See below the example from our friends at Traction.

Monitoring-Link-Retargeting-Campaigns.pngShown above is the RetargetLinks Ads Dashboard. Use this to monitor the efficacy of your retargeting link ad campaign.

When you display relevant and compelling banner ads, you’ll catch the attention of your targets and encourage them to click to find out more.

Helpful tip: banner ads are most effective when they have consistent branding, simple messaging, a clear call-to-action (CTA), and even some element of animation. 

In the above example, Traction Conference managed to display 161,340 retargeting ads to most of the 58,138 people that clicked on their short links. Out of those, 422 people clicked for a 0.26% click-through rate. Note that this is three times the 0.10% average for banner ad performance!

Step Three – Measure Your Conversions

The final indication of performance is to look at the number of people that land on your page and ultimately the number of those that convert by purchasing your product or subscribing to your service.

In the case of Traction Conference, 947 people landed on the marketing page and 186 actually went on to purchase a ticket for the conference. The team was able to achieve a 20% conversion rate. Note that this is 10 times greater than a typical retargeting ad conversion rate.

Summary

Hopefully if you’ve made it this far down the post, you have a better idea of how link retargeting works. Now you are ready to make the most out of your campaigns.

If you have any questions, don’t hesitate to drop us a line as we’d love to hear from you! If you’re ready to get started, click here to create your first shortened retarget link!

Edward Kundahl, Ph.D., M.B.A.
President
BusinessCreator, Inc.
ed@businesscreatorplus.com
www.BusinessCreatorPlus.com
www.ForLawFirmsOnly.com

https://www.businesscreatorplus.com/?p=7578