Why a Mobile App is No Substitute for a Mobile Website

Adoption of mobile apps as part of an overall marketing effort is growing among small businesses. These can be useful tools for companies that want to take advantage of the latest technology and are willing to invest in them.However, caution is urged to anyone who thinks that by creating a mobile app they can avoid creating a mobile website as well. One cannot take the place of the other as they each serve different needs.Following are some of the reasons why a mobile website is still very much needed when you have a mobile app:A Website is PermanentYou are the only one who can delete your website but anyone who has downloaded your mobile app can also delete it. Without a corresponding mobile website, your presence to that customer would then be completely non-existent.A Website is More AffordableIt is far less expensive to create and maintain a mobile site than a mobile app. The development of an app must include different versions to support various smartphone platforms. Additionall
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How a Mobile App Can Support Your Mobile Website

Many small businesses looking to increase their mobile presence today are considering the development of mobile apps. These handy tools can, in fact, be great new ways to connect with audiences on the go. However, they are most effective when their function is well thought out in the context of the larger mobile website and presence.Following are four areas in which we believe mobile apps can be most effective, especially for small businesses with good mobile websites:1.       InteractivityAny function that requires or offers interaction between the user and the site or app is a great candidate for a mobile app. Many customer service functions, for example, fall into this category. Tracking payments, order status and shipping are ideal focal points for a mobile app. In addition to requiring customer to enter information, the general process for obtaining this data is not something that is subject to frequent change (or, at least, it should not be).2.       PersonalizationA
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