We Deliver Exclusive, Targeted Leads To Attorneys In Real Time. No BS!

You looking for top quality leads for your law firm?

Tired of the BS?

Have You Heard This Before?

“I can get you leads-Guaranteed”, “We can get you top quality leads by our experts in SEO” or “We have a brilliant marketing team that knows how to build qualifying questions into our lead forms to form a more clear picture of the client you are looking for”?

I know you have heard these lines and many more like these lines-probably every single day.

Are they really selling exclusive leads that are generated just for you? (we have discovered their secret)  Are you chasing the leads?

You need a team that will generate legal leads that will change your life!  Delivered to your phone, email or by text messaging.

Digital Marketing firms who specialize and service the legal industry know three important facts-attorneys are by and large marketing smart; attorneys get inundated with emails promising to help them grow their firm constantly; and almost all lawyers want the same thing-more clients.

So, it comes down to one thing-who do you TRUST.  Most of the emails you receive get deleted or get caught in spam (I hope you are reading this!).  Why?  Most come from an individual who is using a gmail, yahoo, aol or some other major ISP account that is not traceable.  I delete those myself.  There is no transparency.  Nothing to traceback to the company itself to see if they are reputable.

Most of those “attorney” lead generation firms are not in it for the long term, have no real marketing experience and serve multiple industries, with no expertise in serving your market.

EXPERIENCE:  We have delivered more than 1,000,000 QUALIFIED legal leads in the last two years alone.  We have been producing legal leads for over a decade.  Our staff are all located in the U.S.-most work out of our Allentown, PA office but we have several that work remotely in Texas, Florida, New York and other parts of Pennsylvania.  Did I mention, our digital marketing team manager worked for Google for 12 years teaching others AdWords Search and Display advertising.  He manages a team of pros that utilize AI (artificial intelligence) and real-time programmatic bidding to deliver the best leads for our clients. Our team also focuses on voice search, mobile display and keywords that have user intent, those that have a higher chance of converting to a clients for you.

Who Are We:  We are attorney marketing experts.  We have been in business agency 1994.  We lived through the dot com bombs and tremendous ups and downs of the Internet and the economy and have first-hand experience generating leads in tough times.   We are the preferred vendor of a dozen bar associations across the U.S. and for over two dozen large advertising agencies, serving their clients.

QUALITY:  Our Attorneys Advantage program, our top tier lead generation service, has an appointment setting rate of nearly 100%.  The leads are scrubbed by our experienced trained staff and qualified and then delivered by live transfer, email or text message or any combination of delivery methods.  We also offer webform leads.  Our webforms are created in consultation with you in order to ask the best possible qualifying questions.  The appointment setting rate is over 75%.  We have a 98% client retention.

Our top tier Mass Tort program delivers ready for you clients.  Our medical investigator will take your paper work, have it signed and get any additional information that may be pertinent to the case. All plaintiff documents MUST be signed for the lead to be sent to you.  We do all the heavy lifting for your firm.  You receive a highly qualified client.  If the plaintiff does not sign all the documents, the lead is not sent to you.  No risk to your firm. Read More Here

TECHNOLOGY:  Our staff is comprised of some of the most knowledgeable in their respective areas.  They bring with them a level of expertise and innovation that allows us to obtain and deliver top quality leads.  We take a holistic approach to online marketing that includes digital banner ad display, digital video ad display, retargeting, Facebook marketing, other social platform marketing, and video optimization and ranking.  We use keywords that are focused on voice search (mobile-centric) and user intent.  Our proprietary 10X video ad display and 10X retargeting program captures nearly 100% of landing page visitors. We use cutting edge programmatic and real-time bidding technologies that increase ad exposure and reduce the cost, allowing us to offer better pricing on our legal leads.

EXCLUSIVE?  The number one question we get, even before “how much” is are your leads exclusive?  Yes.  Enough said.

LEAD TYPES:  All our leads are exclusive to one law firm.  We can deliver leads for most legal practice areas including most of the current Mass Tort cases.  Read More Here

Lead-Generation-Types-1-1024x265.pngLead-Generation-Types-Personal-Injury-SSDI.pngLead-Generation-Types_003-1024x344.pngPARTNERSHIPS:  With decades of experience a staff with over 150 combined years of digital marketing experience comes earned relationships with some of the biggest partners in the lead generation and the digital marketing industry.   Members of our staff and firm have earned the right to these partnerships.  They reflect years of knowledge and training which translates into a team that brings you the best possible leads to help you grow your law firm.


Always an important question.  But let’s figure out what your real cost of acquiring a new client.

It’s no secret that the paid search environment for attorneys is incredibly competitive. With more and more companies realizing the importance of an online presence, many are turning to both PPC and SEO strategies to further their company’s brand while engaging more customers.

What does this mean for law firms?

This simply means that law firms need a definite strategy in place. While it’s not exactly a surprise that legal services often result in the highest CPCs on the web, it is important to note that both the terms ‘lawyer’ and ‘attorney’ are included in the top 10 most expensive keywords both on Google and Bing. In fact, Google lists keywords for the legal industry as the fourth most expensive keywords.  CPCs in the legal industry are typically 40% more costly than the next most expensive industry, “credit”.

Pay per lead are generally more expensive than clicks, per unit. But calls also have a higher conversion rate. Invoca has found that calls can have a 30-50% conversion rate, while clicks see conversion rates as low as 2%.

So while a call is more expensive than a click, you end up paying less per conversion in the end.

As an example, at $200 per lead (average cost for PI attorney in large city) at a 40% conversion rate (our programs deliver a higher conversion rate)=$500 cost per conversion.

The national average Pay Per Click cost for attorneys is $47.07 (varies greatly on location and keywords used-this info is provided by Google as legal industry average) at a 2% conversion rate=$2,353,50 cost per conversion.

This becomes a no brainer.  AND, two factors make this disparity even greater.  One, our pay per lead quality is extremely high based on feedback from our clients (98% retention rate); and our very generous return policy (we can be generous since we take so few back).

The numbers also change depending on your own unique conversion rate and the costs per lead and click for your keywords. These are all unique for every campaign. To determine what’s most cost efficient for you, you’ll have to run your own cost analysis with your own numbers.

We have been here for a long time and plan on being here for a lot longer.  We continue to innovate.  We are about bringing technology to our company to help you grow your firm.

Running a law firm is hard enough.  Your time should be spent servicing your clients, earning money.  Let our team of lead generation experts fill your calendar with paying clients.  Let us remove your worry about where your next client is coming from-give us a try for quality lead generation.

There is a lot of competition in the legal market.  Rely on a team that can deliver.

ForLawFirmsOnly at 855-943-8736 (toll free for free advice) for a quote on a lead generation program designed for attorneys that will change your life.



Daily News: Amazon Marketing Services, Google Assistant’s Duplex, Marketers & Mobile Users


Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Report: 52% of millennials want retailers to mirror their values (June 15, 2018)
Marketing Land: “The big takeaway from a new report by Euclid is that retail success strongly flows from brand perception. To many, this may seem like a non-insight; however, it’s contrary to pervasive thinking and conventional wisdom about discounting as a primary retail success factor today.”

The basics of working with Amazon Marketing Services (June 15, 2018)
Search Engine Land: “Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don’t) against Google AdWords.”

Why Google Decided Phone Calls Are the Key to Google Assistant’s Future Success (June 15, 2018)
Street Fight: “The recent announcement of Google Assistant’s Duplex has consumers and technology experts alike questioning its borderline creepy, human-like capabilities.”

How Marketers Are Acquiring Mobile Users, And Why It’s Important (June 15, 2018)
Marketing Charts: “Last year, the average visitor engaged with about 80% as much site content on a smartphone as they did when using a desktop or laptop, a gap that has narrowed across industries.”

A Deeper Dive into Six of Mary Meeker’s 2018 Internet Trends (June 15, 2018)
eMarketer: “Mary Meeker, the well-known venture capitalist and heralded “queen of the internet,” released her annual internet trends report to the tech and business communities this month, generating as usual a great amount of interest and chatter.”

Google’s ‘More Results’ button: a search marketer’s POV (June 14, 2018)
Search Engine Watch: “The SERPs are continuing to diversify, but ultimately, the users are reaping the benefit. With tweaks like MR, Google as a tool is even more efficient and intuitive.”


Facebook Advertising Updates

facebook-advertising-updates.pngWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Instagram shoppable tags in Stories with Jeff Sieh, Facebook ads updates, Twitter news features with Madalyn Sklar, and other breaking social media marketing news of the week!

Watch the Social Media Marketing Talk Show

If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, June 15, 2018. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Enforces New Requirements for Custom Audience Targeting: Facebook added new requirements for custom audiences that are built from customer files. Starting on July 2, advertisers will be required to specify the origin of their audience information when they upload a new customer file: directly from customers, directly from partners, or a combination of the two. Facebook will also share the source of the information and specify if the advertiser is able to reach them through their phone number or email address within a drop-down menu from the ads. (5:58)

Facebook Cracks Down on Bad Shopping Experiences From Advertisers: Facebook launched a new eCommerce review option inside its Recent Ads Activity dashboard that allows buyers to give feedback on products being advertised on Facebook. Any negative responses will be shared directly with advertisers in the hope that they’ll take action to improve their practices. If they don’t, Facebook will reduce the number of ads that particular business can run or ban them outright. This new tool is launching globally this week. (12:58)

facebook-advertising-updates.jpgTwitter Introduces Personalized News Alerts and Event Notifications: Twitter is making relevant breaking news, events, and stories easier to discover with topic tabs in Explore, updates to search, expanding the Happening Now feature to include tweets about breaking and personalized news, and sending personalized notifications based on an individual user’s interests. (19:37)

Twitter is also gradually rolling out a new vertical timeline experience for Moments and introducing multiple timelines in some U.S. Moments “to help you see all the best Tweets surrounding a story.”

Instagram Expands Shoppable Tags to Stories: Instagram is beginning to expand shoppable tags beyond the feed to Instagram Stories. When you see a sticker with a shopping bag icon in an Instagram story, you can tap on it to see more details about that product along with a link to the brand’s site. Instagram is currently piloting this program with select brands and more are “coming soon.” (30:50)

Snapchat Extends Ads to AR Lenses and Snappables and Expands eCommerce Offerings: Advertisers can now run and manage their own AR advertising campaigns along with snap ads, story ads, and filters from directly within Snapchat’s self-serve ad tool. For example, users would be able to swipe up on a snap ad to unlock a sponsored AR Lens with the new snap ads Lens attachment. (36:58)

facebook-advertising-updates-1.pngMarketing Land reports that Snapchat is testing sponsored snappables, which turn its two-player AR games into ads, with Bud Light, Dunkin’ Donuts, and mobile game developer King, before officially launching it more broadly. Snapchat is building on its eCommerce offerings with the introduction of goal-based bidding conversions around objectives such as purchases or signups.

Snapchat Experiments With Shoppable Snap Ads: Along with expanding its eCommerce offerings, Snapchat is testing shoppable snap and story ads that can run on the Discover tab and between stories. In an example provided by Adweek, these new shoppable ads appear relatively simple with multiple products in a carousel of images at the bottom. Users can click on the items to access the brand’s website and complete the purchase there. (42:00)

Snapchat Allows Users to Clear Chats: Snapchat introduced Clear Chats, which allows users to delete messages sent in individual and group text, regardless of whether it has been viewed or saved. This new tool is rolling out to all users “over the next few weeks.” (42:48)

Snapchat Partners With SeatGeek to Sell Event Tickets in Stories: A new partnership between Snapchat and SeatGeek allows users to buy game and concert tickets from teams and musicians within Snapchat stories or with a snapcode on the team’s or musician’s website. The full purchase experience takes place without leaving the app. (43:58)


Snap Inc. Debuts Snap Kit for App Developers: Snap Inc. introduced Snap Kit, a full-fledged developer kit that allows app creators to bring “some of the best parts of Snapchat” to their apps. Developers can now integrate Snapchat features into their apps in four ways. These include the Creative Kit, which helps developers integrate their own stickers, filters, links, and other highlights into the Snapchat camera; the Login Kit that allows users to log in with their Snapchat account information; the Bitmoji Kit, which brings a personalized Snapchat avatar to other apps; and the Story Kit, which lets developers filter and embed publicly shared Snapchat stories into their own apps and services.  Developers who are interested in trying Snap Kit can learn more about it on the Snap Kit site. (45:27)

facebook-advertising-updates-3.pngSnap Inc. Now Sells Spectacles 2.0 on Amazon: Snap Inc. released the second-generation of Spectacles in April. However, they could only be purchased on the Snapchat app or on the Snap site in select countries at the time. This week, Engadget reports that the newest Spectacles can now be purchased through Amazon in the U.S., UK, and Canada and will soon be available through Amazon in other European countries including France, Germany, Italy, and Spain. (46:40)

Google Provides Greater Transparency and Control Over Google Ads Experience: Google launched a series of new ad settings that make it easier for users to understand and control how their Google ads are specifically tailored to them. Google is also providing greater transparency in why a user may see certain ads by expanding the “Why this ad?” link found on all services that show Google ads. This includes search, YouTube, and almost all websites and apps that partner with Google to show ads.

facebook-advertising-updates-4.pngLinkedIn Introduces Carousel Ads for Sponsored Content: LinkedIn rolled out new carousel ads for sponsored content that can include up to 10 customized swipeable cards. These new carousel ads come with the standard metrics for measuring a campaign’s performance such as click-through rates and the number of leads. Advertisers will also have access to downloadable reports with clicks and impressions by individual card within the ad and LinkedIn will integrate reporting directly into the Campaign Manager tool “in the coming months.”

facebook-advertising-updates-1.jpgLinkedIn Introduces a New Way to Recognize Colleagues: LinkedIn introduced a new way for its members to express gratitude or give a shout-out to their co-workers and colleagues with LinkedIn Kudos. Members can choose from 10 awards and recognitions like “Team Player,” “Amazing Mentor,” or “Inspirational Leader” and personalize it with one or multiple connections. LinkedIn Kudos is rolling out globally in the LinkedIn iOS app and is coming soon to Android and desktop.

Facebook Debuts Dedicated Program and Online Destination for Gaming Creators: Facebook announced the Level Up, a new program specifically for emerging gaming creators, and debuted a new place for people from around the world to discover and watch gaming video streams on Facebook. The Level Up Program will be available in the coming months and promises to give creators information and tools “to jumpstart their communities,” early access to new features, and ongoing support. Level Up members will also have a chance to earn money for their work with Facebook Stars.

facebook-advertising-updates-5.pngFacebook Launches Central Hub for Memories: Facebook introduced Memories, “a single place on Facebook to reflect on the moments you’ve shared with family and friends, including posts and photos, friends you’ve made, and major life events.” This new feature is basically an updated and expanded version of Facebook’s “On This Day” tool,  which lets you look back on this date last year and the years prior, and includes sections on “Friends Made on This Day,” “Recaps of Memories,” and “Memories You May Have Missed.”

Facebook Reduces Messenger Notifications: TechCrunch reports that Facebook is in the process of scaling back on Messenger notifications that are sent when users connect on Facebook or Messenger. With the help of machine learning, Facebook will skip sending these types of alerts if they tend to go unopened or are never used to start a chat.

Facebook Experiments With A/B Testing for Page Posts: Facebook appears to be experimenting with an A/B testing tool for page posts. Admins with access to this tool will be able to post two different variations of a post to two different audiences and compare how each performs. This possible new feature was spotted by Jane Manchun Wong within Facebook’s code.

Musical.ly Shuts Down Stand-Alone Live-Streaming App, Live.ly: Lip-syncing app Musical.ly is shutting down its stand-alone live-streaming platform, Live.ly, and is currently merging the functionality into its main app. TechCrunch reports that the Live.ly app will eventually be pulled from the App Store and Google Play and Live.ly users will be redirected to Musical.ly.

Facebook Provides Follow-Up Responses to U.S. Senate Judiciary Committees: In April, Facebook CEO Mark Zuckerberg testified before two U.S. Senate committees on the company’s privacy and data usage policies, advertising business, and mistakes that led to the Cambridge Analytica scandal. This week, Facebook released 454 pages of follow-up answers to the Committees’ questions. These documents can be found on Scribd here and here.


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#PlaceConf: Connected Cars — The Road Ahead


The world is currently busy upgrading its cellular infrastructures to 5G – and it’s going to be life changing. Especially when we’re talking about positioning, the ability to determine the location of an object in space. If you’re immediately thinking about the GPS from your phone or car, you have to know that it has its limits.

Depending on the device and environment, GPS can be inaccurate anywhere from 50 to 100 meters. But by leveraging 5G cellular networks, we will soon be measuring a device’s location within meters, and even centimeters. This is going to enable a disruption – the good kind – in how we use our devices to navigate, and how we put location intelligence to work for us.

To illustrate this more clearly, think of arriving at a mall. The address of your destination is 1535 Great Mall Avenue. But, that’s a POI. That address does not get you where you’re going. Is that address the front door? The loading dock? The back of a department store? Micro-point addresses translate into the ability to navigate at a far more granular level. Not just at the front door, but at a specific aisle within a store inside. Not just the loading dock, but a specific loading dock.

This availability of location intelligence will break ground for new services, and we expect consumers and users will adapt to these technologies quickly. Human brains (the highly Adaptive Intelligents, or AIs) quickly adapt to new media and experience formats. Just look at your teenagers, your kids, and see how fast they grasp new Augmented Reality interfaces, voice-controlled TV remote controls.

This can be easily observed in automotive. We already expect our cars to tell us where traffic is. Advanced positioning is going to drive up the expectation not just to know where the traffic is, but what is the traffic specifically in the lane that I’m in? What are the road hazards and speed limit changes that I’m approaching? Where is there on-street parking at my destination? Very soon too, you’ll be engaging in a dialog with your car, and your car will reply.

We believe that the connected car is the next media experience platform.

HERE has already built the foundation that enables a connected ecosystem on the roadways. We do this by making sense of location data, the condition of static and dynamic points in the world. The static data is the world geometry of the mall, the airport, or your local sports venue. The dynamic data comes from the mobile devices in our pockets, it comes from the mobile devices we sit in (our cars), and soon it will come from mobile devices that fly by (drones). We call it the HERE Reality Index: our real-time digital representation of the world.

We received a very important question from the audience during our presentation, one that I feel deserves attention.

Q: Great presentation, however what are the ethical consideration, doesn’t it all sound scary? All this technology, AI, and business intelligence is super exciting, but also super scary.

This is a perfectly normal concern; in my view GDPR is a chance for publishers to reestablish trust with their consumers and establish a value exchange. A publisher may get your location information, but only after you understand why, only after you understand the value that you will receive, and how that publisher is protecting your information. This will be the core exchange in the future – it will be the same for auto manufacturers and the connected car.

This is also an opportunity to refer to the HERE privacy study. Mapping and navigation is the number one reason people gave for sharing their location: 80% are willing to share information for the use cases of mapping and navigation. By providing transparency, there is a true chance to improve the trust and relationship.

We believe in an autonomous world for everyone, and the things we build will help bring that to reality. With these services, we strive to enable a world that radically improves the way everyone and everything lives, moves, and interacts.


Disbarred lawyer gets new ethics trial because of bankruptcy judge’s testimony

Legal Ethics



A Texas appeals court has ruled that a disbarred lawyer should get a new ethics trial because a court erred by allowing a federal bankruptcy judge to testify about the alleged misconduct.

The Thirteenth Court of Appeals in Corpus Christi reversed the April 2016 disbarment of Mark Cantu in a 2-1 decision on May 31, report Texas Lawyer and the Brownsville Herald.

Cantu, of McAllen, was disbarred based on allegations that he failed to disclose significant assets during bankruptcy proceedings. A trial judge allowed U.S. Bankruptcy Judge Marvin Isgur to testify before jurors. (Texas provides for a district court jury trial in legal ethics cases).

Isgur had denied Cantu a discharge, and forwarded his opinion to the state bar for consideration. During Cantu’s ethics trial, Isgur testified that Cantu had given false oaths in bankruptcy court, improperly concealed and transferred assets, and refused to comply with court orders. He said Cantu had “displayed a pattern of omission, obfuscation and noncompliance” and his actions “were the most litigious that I’ve ever seen in an individual bankruptcy case.”

Isgur acknowledged he has some “hard feelings” against Cantu, but only because he disobeyed lawful court orders. He also said Cantu had threatened to file a judicial misconduct complaint against him if he took certain actions.

“Basically, I said, ‘Go ahead,’ ” Isgur testified. He ultimately recused himself from the underlying bankruptcy matter.

The appeals court said Isgur’s role as a judge conferred the prestige and credibility of judicial office to the position of the Commission for Lawyer Discipline. His testimony wasn’t necessary because the bankruptcy trustee appeared at the trial and could have testified to the events, the appeals court said. The court also noted that the trial court did not give a cautionary instruction that a judge’s testimony is not entitled to greater weight because of his position.

A dissenting appellate judge said Isgur’s observations had served as the basis for the allegations, and his testimony was needed to help jurors decide whether Cantu violated disciplinary rules.

The appeals court granted an extension of time to the state to file a motion for a rehearing and en banc reconsideration.

Cantu told Texas Lawyer he did nothing wrong during bankruptcy proceedings and is very pleased with the appellate decision.


Disbarred lawyer who served 6 years in prison has conviction overturned and won’t be retried

Criminal Justice


Casimiro PT/Shutterstock.com.

A disbarred California lawyer will be able to seek reinstatement of his law license after his Oregon conviction for child molestation was overturned and prosecutors decided not to retry him.

According to the Oregonian, former lawyer Brad Holbrook’s 19-year ordeal appears to be over. He spent more than six years in prison after the jury in his second trial was allowed to hear a never-confirmed rumor and convicted him in 2002 of molesting a 10-year-old girl. The Oregonian ran an investigative story on the case in 2008.

Now 51, Holbrook was arrested in 1999 after the girl, a friend of one of Holbrook’s relatives, said he had brushed up against her vaginal area and buttocks. Her mother said the girl had originally told her that Holbrook put his hand inside her shorts. In a later taped interview, the girl said Holbrook didn’t put his hand down her pants, the incident was probably accidental, and she “couldn’t, like, feel it.”

The first jury deadlocked in 2001. Four jurors filed sworn statements complaining about the prosecutor and even helped the defense prepare for the next trial.

During the second trial, the prosecutor asked two character witnesses whether they knew Holbrook had a “secret correspondence” with a 14-year-old girl. Neither had heard anything. The rumor was never confirmed by any witnesses.

Jurors convicted Holbrook on one count of sex abuse but acquitted him on two more serious charges.

An appeals court reversed the conviction in December, ruling that Holbrook’s defense lawyer hadn’t done enough to stop questioning about the rumor. Prosecutors indicated in a court motion filed two weeks ago that “the interests of justice do not favor a new trial.”

Since his release from prison, Holbrook has worked as a house painter, a mover and a paralegal. He told the Oregonian he is still surprised he was accused of a crime.

“It seems so unbelievable,” Holbrook told the newspaper. “I look back and say ‘How could that happen to me?’ It’s so shocking.”

Holbrook says he tries not to dwell on the past. “The key is to move forward and not live in yesterday,” he said.


How to Use Facebook Ads to Improve Your Video Views

Want longer video views on Facebook?

Wondering how the Facebook suggested video feed can help?

To explore a creative way Facebook ads can improve your video views, I interview Paul Ramondo.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Paul Ramondo. Paul is a Facebook ads expert who vlogs about digital marketing. His agency, RamondoMedia, helps people generate leads and sales using Facebook ads. His course is called Funnels 101.

Paul shares how Facebook’s suggested video feed increased watch time of his vlogs to 100%.

You’ll also discover Paul’s step-by-step process for setting up Facebook ads to maximize video views.


How to Use Facebook Ads to Improve Your Video Views featuring insights from Paul Ramondo on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

Here are some of the things you’ll discover in this show:

Facebook Watch Time

Paul’s Story

In 2008, Paul loved going to local music shows. He wasn’t a musician but wanted to be involved in any way he could. So he started running shows for a local event-management company.

At the time, print media was important but also quite expensive. Although Facebook wasn’t widely used in Australia, MySpace was huge, especially in the music scene. So Paul got his start in social media marketing running promotions for local shows through MySpace. The platform was free, whereas a traditional print magazine ad cost $300.

This work sparked Paul’s love for marketing. In fact, at around the same time, he chose to study marketing when he went to university. After Paul finished his degree, he started working at a social media startup agency in Perth. In that role, he created organic content mostly for Facebook but also for other social platforms. He also started playing around with Facebook ads.

Back then, Facebook ads were basic sidebar ads with limited targeting options. At first, Paul didn’t really know what he was doing, but after he began to understand how ads worked, he was absolutely hooked. He became even more excited about his work after the Facebook pixel became available and he could track what people did on websites.

Paul was especially interested in tracking ads’ impact on eCommerce. As an example, the ability to accurately track the revenue your ad spend generated as well as other metrics was exciting. From that point forward, Facebook ads became his primary focus.


Before Paul started his company, he worked at different agencies and on the client side. For one client, Paul built a funnel that used Facebook to reach a qualified audience. The funnel took the audience through awareness, generating traffic to blog articles, a lead magnet, and then conversion. By spending about $6,000, the funnel generated $164,000 worth of sales in a 34-day period.

That experience also helped Paul realize he wanted to focus on Facebook ads.

Listen to the show to hear more about Paul’s successful Facebook funnel.

Paul’s Experience Increasing Facebook Video Watch Time

About a year ago, Paul started vlogging on YouTube, mostly as a creative outlet. He was spending a lot of time creating content and at first pushed it out only to his YouTube channel. People were engaging with the content, but the reach was incredibly small.

Paul was spending so much time creating his vlogs, he wanted more viewers and started repurposing his vlogs on his Facebook page. His YouTube channel had about 100 subscribers, whereas his Facebook page had about 4,000 followers. As soon as he started sharing his vlogs on Facebook, he began getting hundreds more views.

Then Paul did a deep dive into the analytics, comparing his Facebook page insights to his YouTube subscriber analytics. People who were watching his vlogs on Facebook were watching 10% to 15% of each episode, or about 1-2 minutes of a vlog that averaged about 10-12 minutes. On YouTube, people watched on average more than 40% of the same episodes.

Paul wondered why his YouTube audience consumed his content in a different way than his Facebook audience. He was especially curious why his Facebook audience watched less of his videos because he thought he had a much stronger relationship and relevance with that audience. He’d been creating content and building his Facebook audience for years.


While Paul was considering how to improve his Facebook watch time, Facebook video ads became really hot. Paul began wondering if turning his vlogs into inexpensive Facebook video ads to generate awareness would help. He wanted to optimize the ads so people watched 100% of his vlogs.

With this goal in mind, Paul was thinking about the difference between the ways people consume content on Facebook versus YouTube. Because he’s somewhat part of his own target market, he started by examining his own mindset.

Paul visits YouTube with the intention of watching TV and spends an hour or so checking out his favorite vloggers and channels. The videos are all high-quality, and he enjoys that.

On Facebook, Paul approaches video differently because he doesn’t visit Facebook to watch TV. He wants to check his Facebook messages or scroll through his feed to see what’s happening. Also, he visits Facebook when he’s procrastinating or between tasks in his day-to-day life. He isn’t dedicating an hour or more to viewing content on the platform.

how-to-use-facebook-ads-to-improve-your-video-views-4.pngWhen Paul did spend substantial time watching videos on Facebook, he wasn’t in the news feed but the suggested videos feed. He might be sitting on the couch with his phone and start watching a good loop of videos for about 45 minutes. His views were all organic, and a few ads appeared in between them. The suggested videos feed was Paul’s aha moment.

In Facebook’s suggested videos feed, a viewer is more consumption-oriented. They’ll keep watching videos because they’re watching for entertainment. Also, in this feed, if you watch a video all the way through, the feed automatically loads another video as long as you don’t click off the screen.

Paul saw the suggested videos feed as a way to reach people in a video-viewing mindset and take advantage of low-cost video ads. In Facebook Ads Manager, Paul found a video ad placement option for the suggested videos feed (a new option at the time). Using his existing targeting parameters for a cold Facebook audience, Paul tested video ads in this feed.

With these ads, Paul’s goal was for the audience to watch 100% of the videos (or at least more than 95%), which is a massive feat for 10- to 12-minute videos. He ran a test for about 20 days and spent $207.27 on ads targeting cold traffic in his target audience. During that period, the campaign generated 455 video views at 100%, so the cost was about 45 cents per view.

I then ask why you would want someone to watch 100% of a vlog. Paul says he wants to build the subscriber base of his YouTube channel. Also, to build his relationship with his audience, Paul focuses his vlog content specifically on building brand equity. Video is one of the best tools for personifying your brand. He tries to entertain but also to educate and provide value.


With the video ads, Paul was targeting cold traffic within the demographic and sociographic limitations of his audience. Because he’s run thousands of dollars’ worth of ads for his own brand and had years of trial and error, he understands whom his content resonates with the most. However, you can also target warm traffic with this type of ad.

Listen to the show to hear my thoughts on Facebook video watch times.

Paul’s Facebook Video Ads Strategy

Paul’s video ads strategy begins before he even uploads the video. You have to prepare the video in a way that optimizes it for viewers. Then he chooses a video to promote based on how it performs organically. Only then does he open Ads Manager and start promoting videos with an ad campaign.

Optimize Videos: To start, before you even upload your video, make sure the thumbnail grabs people’s attention and has less than 20% text. On YouTube, the text doesn’t matter, but Facebook will penalize you for having a video thumbnail with too much text. Specifically, you’ll pay more for your ad and get less reach.

With this in mind, Paul has two thumbnails for each video. The YouTube thumbnail has huge text that grabs attention because that approach is encouraged on YouTube. For Facebook, Paul reduces the text on the same thumbnail significantly so that the text takes up no more than 20% of the image.


Paul also uses Rev, a transcription and captioning service, to create an SRT file that adds subtitles to his videos. For Paul, adding subtitles is a best practice. Good subtitles will grab the attention of people who can’t listen to your audio and keep them interested because subtitles provide context.

Choose a Video: After uploading video, Paul uses the organic performance to test whether putting money behind some content is worthwhile. For instance, say you post four videos, and one is an absolute standout. This approach is like a split test because it makes more sense to put money behind the best-performing content. Otherwise, you could be potentially leaving views on the table.

Promoting an existing post has other advantages, too. In your data, all the video views are collated. If you run separate video ads, you have data in two places. However, when you promote an existing post, the organic and ad data accumulate in one place.


The organic video views are also a primer for increased engagement with your ad. For example, say a video receives 50 reactions, 4 shares, and 11 comments through organic engagement. After you turn that video into an ad, that organic engagement stays with the video post, which encourages people you reach via the ad to watch the video because other people already like it.

When you use an existing post, you do need to keep in mind that you can’t edit the post to turn it into an ad. Make sure that the copy is ready to become an ad in your original video post, because after you click Publish, you can’t change the existing post, even organically. Although you could repurpose the content and create a new ad, you will lose all the historical data and engagement.

how-to-use-facebook-ads-to-improve-your-video-views-8.pngCreate the Campaign and Ad Set: When you’re ready to turn a video into an ad, remember the overarching goal dictates what you do at the campaign level, the ad set level, and the ad level. In this case, the goal is for people to watch the content all the way through. After you create and name a campaign in Ads Manager, you choose the Video Views campaign objective.

Next, create the ad set and set up the audience targeting. To keep it simple, you can target people who like your Facebook page. If you have an international audience, you can target people worldwide. If your audience is focused in a specific country like the U.S., you can select that country instead.

In the ad set, after the Audience section, you see the Placement section. By default, Facebook selects Automatic Placements. However, Paul strongly recommends the Mobile placement option because it offers the best deal. To change the placement setting, click Edit Placements and clear the checkmarks next to everything but the Mobile device type.

Paul thinks desktop placement is much more expensive than mobile because people use Facebook on their mobile phones much more often than on their desktop computers. This creates a supply-and-demand issue. If you have a high supply of attention on mobile, then you’ll naturally reach more people for less money.


Also, while you’re on the go, watching video on your phone is much easier. When you’re on the train or the bus or doing whatever you do when you step away from your computer, you have your mobile device. When you have downtime and want to check out Facebook or YouTube, you’ll be on your phone, not your laptop.

The exception to using mobile placements is when you’re retargeting a small group of people at the bottom of an eCommerce funnel.

After you set the placement to Mobile, you see all the different platforms on Facebook’s advertising network where you can run ads. Clear all those options except Suggested Videos and Feeds. Note that Facebook won’t let you select only Suggested Video; you have to turn on Feeds, too.

You also need to set your daily budget or a lifetime budget. If an eCommerce funnel has a budget of $10,000 to $20,000 for media, Paul usually starts with a $5 to $10 daily budget at most. He starts with a low amount because he doesn’t want to spend an unnecessary amount on an audience that may not be the best.


With this small amount of money, you want to test which audiences respond and at what cost per 100% video views. You can then optimize your audience targeting later in the campaign. For now, this low amount gives you the data you need to test and improve your audience targeting. After you find your optimized audience, you can increase the amount you spend per day.

In the Optimization for Ad Delivery section, Paul always likes to choose the 10-Second Video Views option. With this option selected, Facebook will deliver your ads to people who will help you get the most video views at 10 seconds or more for the lowest cost. At this point, you’re done setting up targeting for the ad set.

Create the Ad: To create your ad for the ad set, you start by selecting Use Existing Post. As discussed earlier, you already uploaded a video that’s optimized with a thumbnail and subtitles, and that video has done well organically. Your ad is promoting the video to build on its organic success.

After you select Use Existing Post, you simply select the video you want to promote and publish the ad. If you like, you can add a call-to-action button.

Test Your Audience Targeting: Before you start testing different audiences, Paul recommends creating the campaign, ad set, and ad, and then publishing the ad following the process he just described. This way, you know all the variables in the campaign are consistent. After you publish the initial ad, duplicate the ad set one or two times, and do an AB or ABC test with different audiences.


Basically, you split test the same ad creative with different audiences at a $5 daily budget. The purpose is to see which ad set performs best based on your overarching goal. To illustrate, your A audience might be people in the U.S., the B audience might be people outside the U.S., and your C audience might be a lookalike audience.

Paul recommends running these ads for 7 days. Facebook needs time to generate data outside the learning period of the ads. You also need enough data to determine which audiences are performing and which aren’t. By waiting 7 days, each ad set has time to accumulate more than 1,000 impressions.

When you’re ready to analyze your audiences, you’ll see which audience did the best job of achieving your goal, which in this case is 100% video views. To see how well your audiences achieve that goal, you need to see a few columns that Facebook Ads Manager doesn’t display by default. Those columns are Video Watches for 25%, 50%, 75%, 95%, and 100%.

To customize your data columns, click the drop-down menu below the Ad Sets tab and select Customize Columns. On the screen that appears, type “video watches” in the search bar at the top. Select the checkbox for each video watch percentage, and you’ll then be able to see how many people watched the video to 25%, 50%, 75%, 95%, and 100%.


These columns can tell you which ad is the best performer, especially if you’ve been spending the same amount of money across all ad sets that you’re split testing. From there, you might optimize your campaign by shutting off the audience with the lowest watch percentage.

You can also export this data to a CSV file, open it in Excel, and calculate the cost per 100% video views, because the goal is for people to watch the videos 100% of the way through at the lowest cost. To calculate cost per 100% video views, simply divide the amount spent by the video watches at 100%. You can then see which audience achieves the cheapest 100% video views.

Listen to the show to hear Paul and me discuss horizontal versus vertical video.

Discovery of the Week

Plover gives you an easy, cross-platform way to share files with people on the same WiFi network.

To share a file with Plover, visit Plover.io, and you appear as a certain animal, such as a badger or goose. Anyone else on your WiFi who has Plover also appears as an animal. After you select your recipient’s animal, you simply select the file you want to share. You can send a file to multiple people at once, too.


Because Plover is browser-based, it works whether you’re using iOS, Android, Windows, or macOS. For instance, you don’t have to all be using Apple devices, as you do with Apple’s AirDrop. Also, AirDrop has different levels of privacy that make sharing a bit more complicated than Plover does.

Plover says it stores files for transfer temporarily. With that in mind, use caution when sharing files that may contain confidential material. Also, although you could use Plover to share files on a public WiFi network, sharing files on a password-protected network is preferable.

Plover is free and doesn’t require you to sign up. You can simply find someone to share a file with and try it.

Listen to the show to learn more about Plover and let us know how the service works for you.

Key takeaways from this episode:


What do you think? What are your thoughts on Facebook video views? Please share your comments below.