Tag Archives: coronavirus

Junk Food Manufacturers Have Targeted Communities of Color, Increasing Risks From COVID-19

In the United States, the novel coronavirus appears to be infecting, hospitalizing and killing black people and Latinos at alarmingly high rates, with data from several states illustrating this pattern. There are many reasons for this. Structural inequalities across U.S. society contribute to this problem, including unequal access to fresh healthy foods, specific targeting of communities of color by manufacturers of junk food, unequal access to health care, more workers in essential jobs who cannot stay home and excess exposure to toxic chemicals and unhealthy air.

In this post, we are tracking studies and news articles about the disproportionate impact of the pandemic on black Americans, Latinos and communities of color, and how junk food manufacturers specifically and disproportionately target communities of color. For recent reporting on the connections between food-related diseases and the coronavirus, impacts on farmworkers and food workers, and other vital food system issues related to the pandemic, see our Coronavirus Food News Tracker.

Data on the disproportionate targeting of junk food advertising and marketing to communities of color

Increasing disparities in unhealthy food advertising targeted to Hispanic and Black youth, Rudd Center for Food Policy & Obesity; Council on Black Health (January 2019)

Television food advertising viewed by preschoolers, children and adolescents: contributors to differences in exposure for black and white youth in the United States, Rudd Center of Food Policy and Obesity (May 2016)

Food advertising targeted to Hispanic and Black youth: Contributing to health disparities, Rudd Center for Food Policy, AACORN, Salud America! (August 2015)

Health equity & junk food marketing: talking about targeting kids of color, Berkeley Media Studies Group (2017)

Television food advertising viewed by preschoolers, children and adolescents: contributors to differences in exposure for black and white youth in the United States, Pediatric Obesity (2016)

To Choose (Not) to Eat Healthy: Social Norms, Self‐affirmation, and Food Choice, by Aarti Ivanic, Psychology and Marketing (July 2016)

Disparities in Obesity-Related Outdoor Advertising by Neighborhood Income and Race, Journal of Urban Health (2015)

Child-Directed Marketing Inside and on the Exterior of Fast Food Restaurants, American Journal of Preventive Medicine (2014)

Racial/Ethnic and Income Disparities in Child and Adolescent Exposure to Food and Beverage Television Ads across U.S. Media Markets, Health Place (2014)

Impact of Sugar-Sweetened Beverage Consumption on Black Americans’ Health, Robert Wood Johnson Foundation(2011)

The Context for Choice: Health Implications of Targeted Food and Beverage Marketing to African Americans, American Journal of Public Health (2008)

Fast Food: Oppression through Poor NutritionCalifornia Law Review (2007)

The Health Impact of Targeted Marketing: An Interview with Sonya Grier, Corporations and Health Watch (2010)

What to do

Limit junk-food ads that contribute to childhood obesity, Statement by the American Medical Association (2018)

Targeted Marketing Of Junk Food To Ethnic Minority Youth: Fighting Back With Legal Advocacy And Community Engagement, ChangeLab Solutions(2012)

https://www.forlawfirmsonly.com/junk-food-manufacturers-have-targeted-communities-of-color-increasing-risks-from-covid-19/

Coronavirus Food News Tracker: Best articles on the pandemic and our food system

U.S. Right to Know is tracking important food-related news about the coronavirus pandemic in this post. Please sign up for our newsletter to receive weekly updates about our food system and breaking news from the U.S. Right to Know investigations,

Most recent articles

April 18, 2020 

April 17, 2020

April 16, 2020

April 15, 2020

Obesity and Coronavirus

Eating Ultra-processed Food Increases Likelihood of Dying from Coronavirus

Inequalities In Our Food System 

Risks Facing Farmworkers and Food Workers

On the Role of Factory Farming and Agriculture in Pandemics Like Covid-19

Toxic Chemicals and Coronavirus

Food Supply and Security  

Food Safety

Junk Food Resurgence

Please send us stories you think are important to include. You can email them to stacy@usrtk.org. If you want to receive weekly updates from U.S. Right to Know, please sign up for our newsletter here. You can donate here to help support our food industry investigations.

https://www.forlawfirmsonly.com/coronavirus-food-news-tracker-best-articles-on-the-pandemic-and-our-food-system/

16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search

By George Nguyen

“We don’t know right now if the web is changing, if Google is changing something, if people’s behavior is changing; but, we also know that people are just doing things so differently that it’s nearly impossible to set apart,” said Peter Meyers, marketing scientist at Moz, commenting on the unprecedented search results volatility he and others have observed since COVID-19 broke out in the US.

The global pandemic has caused nearly everyone to reevaluate their priorities, prompting businesses and search engines to adapt as well. During our search disruption episode of Live with Search Engine Land Tuesday, hosted by Search Engine Land News Editor Barry Schwartz, Meyers and search consultant Marie Haynes, Olga Andrienko of SEMRush and Mordy Oberstein of Rank Ranger discussed the magnitude of the fluctuations, as well as the factors that may potentially be responsible for them.

Extraordinary rankings volatility

“From March 15 through April 3, you’re talking like 16 days of volatility — that hasn’t happened the last few years,” Oberstein said, referencing the fluctuations reported by Rank Ranger’s algorithm monitoring service, which measures daily search result fluctuations for 10,000+ domains and keywords.

16-straight-days-of-rankings-volatility-seos-dig-into-the-covid-19-effects-on-search.pngRankRanger’s desktop search result fluctuations from March 10 to April 9.

“Google has different algorithms for every industry, and seeing changes across industries meant for us that the complete and drastic changes in search behavior must have caused the algorithm to understand and behave differently and give different results or update the SERPs,” Andrienko said, providing one potential explanation for the fluctuations.

A wave of site updates

Website content is also in flux as distancing and other safety precautions continue to impact businesses: “Huge e-commerce sites suddenly have to show all their products are out of stock or remove products or add products,” Meyers provided as an example, adding that “We’re seeing massive changes to sites that trigger index changes and ranking changes.”

Many businesses are also scrambling to find ways to make money online by offering products or services they may not have previously. Site owners are adding support for online transactions and pick-up or delivery options, fundamentally changing how their sites work.

Marketers are also shifting focus to longer-term goals, such as preparing for a post-COVID economy: 63% of respondents said that SEO would gain in importance either slightly or steeply during the economic downturn, according to a survey by Conductor. The wave of businesses adapting their sites and strategies could also help to explain the recent rankings fluctuations.

YMYL impact

Haynes noted Google’s algorithm update last year that emphazises expertise, authoritativeness and trustworthiness (EAT) for your money, your life (YMYL) queries. With that announcement, Google said “that, especially in health queries, they want to surface sites that are known as authorities,” said Haynes. “And we see that: if you do searches for anything that’s important and related to the Coronavirus right now, you’re going to see recognizable, authority health sites that are ranking well,” she said.

The idea that pandemic-driven search behavior is now triggering Google’s previous health-related algorithm updates was also shared by Meyers, who suggested that Google itself may not have anticipated the degree to which rankings would be affected.

The search behavior shifts and how they feed into Google’s algorithms aimed at surfacing trustworthy YMYL results was encapsulated by an anecdote Haynes shared: “We had one client who, at the beginning of all this, had a post that went really well, all about how to make hand sanitizer. And then, all of a sudden, they were on page three — they were ranking top three for that.”

“And you almost wonder if it’s possible that Google’s algorithms . . . managed to figure out that the way people are searching, they’re searching for health queries and it seems to be very important to people’s health right now, so we’re only going to take results from large, trustworthy health authorities” Haynes said, noting that the top position for that query now belongs to Healthline. “ went from basically, ‘here’s how to save a few bucks,’ to ‘here’s how to not die,’” Meyers commented on the search intent shift.

Google: “Interesting speculation”

“I don’t want to over-generalize about , but when you have user inputs feeding the system, then the algorithm is, to some degree, rewriting itself as our behaviors change — and so, is that us? Is that COVID? Or, is that the algorithm?” said Meyers, noting that several factors may be responsible for the rankings volatility.

“Is it possible that searcher behavior is influencing the algorithm itself?” Search Engine Land’s News Editor Barry Schwartz asked Google’s John Mueller during the Webmaster Central office hours on March 31.

“I don’t think that would be happening,” Mueller said, adding that Google sees user behavior shifts come and go on a regular basis. “These kinds of shifts are things that our algorithms have to watch out for, so it’s not something that I’d say would be specific to this current situation,” he said.

A similar discussion was also started on Twitter by search marketing agency owner AJ Kohn. Long-time Google software engineer Paul Haahr responded saying that it was “interesting speculation” but neither confirming nor denying that search behavior could have such an impact on Google’s algorithms.

Google’s evolving COVID-19 search experience

Haahr also noted that Google has expanded its COVID-19 search experience. We have charted how dramatically Google’s search results for coronavirus-related queries have changed since February.

During the month of March, new features, such as the “Help and information” box, COVID-19 Alert sidebar and the statistics panel, were added to the “corona”-related search results. These new features are manual updates that Google has made to the search results. The manual updates do not have any impact on the widespread volatility.

“I don’t think they’ve written a specific algorithm for ‘here’s what we do because of the coronavirus’; they’re adapting to how the world changes their searches,” Haynes said, “The trick for us now is in trying to interpret what’s happening.”

Watch the full conversation here.

More about marketing in the time of the coronavirus

About The Author

16-straight-days-of-rankings-volatility-seos-dig-into-the-covid-19-effects-on-search.jpg
George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.

https://www.businesscreatorplus.com/16-straight-days-of-rankings-volatility-seos-dig-into-the-covid-19-effects-on-search/

Facebook Ads Fails to Reject COVID-19 Misinformation via @SusanEDub

As Facebook has continued its few-year scramble to better filter ads after their 2016 election scandal, COVID-19 is proving to be their latest challenge.

In a new article on Consumer Reports, a reporter decided to test their claims that they wouldn’t approve ads with misinformation.

How the Screening Test Was Created

He took on two specific examples they gave of users being told to drink bleach to kill Coronavirus, and discrediting the pleas for social distancing.

The ads were created in an afternoon, tied to a Facebook Page that was also created the same day.

The reporter tested multiple versions of copy to gauge the sensitivity of its filters.

Versions spanned subtle context not mentioning Coronavirus directly, to headlines blatantly declaring Coronavirus a hoax.

The ads were then scheduled for publication on a date further out, to prevent them from actually running and spreading misinformation, but forcing them to be subject to the review process.

The Results of the Ad Screening Test

Facebook approved every version of the ad copy.

Coronavirus displayed as the profile photo, and didn’t flag the subtle or even the absurdly blatant versions with the word “HOAX” in large capital letters within the ad copy.

The only version that was disapproved was one featuring a respiration mask, an indicator their image identifiers are looking for the physical products they have said ads may not run for.

The other ads sat approved for a week, and would have launched on the date the ad set was scheduled for.

The reporter then contacted Facebook, who disabled the ad account and issued this statement:

“While we’ve removed millions of ads and commerce listings for violating our policies related to COVID-19, we’re always working to improve our enforcement systems to prevent harmful misinformation related to this emergency from spreading on our services.” – Facebook spokesperson Devon Kearns in a statement to Consumer Reports

The reporter provided screenshots of some approved ads:

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How Facebook’s AI Fails to Flag Ads

Facebook Ads are subject to an automated screening process, driven by AI.

Users who have ads disapproved can submit an appeal, and a human then reviews the ads for manual approval or disapproval.

These actions are meant to help the AI learn over time, and better-refine its filters.

CEO Mark Zuckerberg recently mentioned on a press call the desire to have AI catch the ads up front as “the ideal,” to nip any misinformation in the bud.

In a perfect world, this would be preferable to an ad being reported by users, which would mean the misinformation has already started spreading.

The counter-argument to this is while some level of automation is necessary due to the sheer volume of assets being passed through the platform on a daily basis, educated voices in AI warn against over-reliance on it.

Consumer Reports sought third-party opinions of the weight Facebook places on its AI to try and do the heavy lifting of ad screening.

“I teach classes in machine learning, and we’re not at the point in machine learning where we can rely on automated means.” – Jevin West, director for the Center for an Informed Public at the University of Washington

The reporter also notes it’s curious there wasn’t increased scrutiny of his account, given the Page was less than a week old before he attempted to run the ads.

It lacked any profile details, and had no Page posts.

Staffing Shortages Heighten the Issue

Advertisers had been receiving a warning in their account of delayed ad approval times due to less staff, but this plays into the issues Facebook is encountering with staying in top of ad reviews.

A Facebook spokesperson revealed to Consumer Reports that their normal staff of 15,000 is down to just a few thousand.

Furthermore, most reviewers have been a third-party workforce, which is now being shifted to include more Facebook employees.

For the full story, including additional commentary from outside experts, make sure to read the full account on Consumer Reports.


Images courtesy of Consumer Reports

https://www.businesscreatorplus.com/facebook-ads-fails-to-reject-covid-19-misinformation-via-susanedub/

5 Ways to Use Social Media for Connection During Times of Social Distancing via @GaryLHenderson

With governments implementing strict policies to maintain social distancing due to Coronavirus, you do not have a choice but to abide by these self-isolation regulations to control the spread of this pandemic.

But it isn’t easy for you to sit at home in isolation.

Especially if you’re so used to meeting everyone at work and hanging out with friends.

The current circumstances caused by the Coronavirus can be mentally stressful and draining and may cause anxiety for many.

But we are lucky to be a part of a generation where technology has enhanced so much, giving us plentiful online forums for social interactions.

Social media, in itself, is a huge blessing for all of us to stay connected virtually, if not physically.

Your health matters.

Therefore, to keep you healthy from the expected drawbacks of social isolation, here are a few ways in which you can stay safe at home during the Coronavirus pandemic.

Yet, you’ll still be able to connect to your social circle through social media forums and a handful of other options.

How to Use Social Media to Help With Social Distancing

The internet is a blessing in disguise in these Coronavirus days where you are working from home, and are not allowed to leave your house to meet friends and family.

For your mental health and well-being, you must not let the anxiety that is being caused by this physical distance overpower your mind.

But how do you stay sane during social distancing?

Consider using the following platforms or tools to connect with your family and friends.

1. Use Social Media or Zoom to Catch up With Friends & Family Members

Almost all the social media websites and applications today offer this feature where you can video chat with your friends and family.

You can even have a group video chat with more than 2 people on most of the social media platforms out there.

You might be in quarantine and start feeling a little restless, but through these applications, you can stay connected with the people who matter the most every day, even if you are video calling them just to say hi.

Imagine having your morning coffee with a friend over Facebook, Instagram, or Zoom.

It’s definitely going to be an instant mood-lifter in times of social isolation. It is especially true for people who feed off of interacting with people.

If you would check the most trending Instagram and Snapchat stories, people are sharing images of themselves video chatting on Zoom, Skype, Instagram, and even WhatsApp.

Here’s a screenshot of an Instagram story showing multiple friends video chatting with each other during the quarantine.

5-ways-to-use-social-media-for-connection-during-times-of-social-distancing-via-garylhenderson.png5-ways-to-use-social-media-for-connection-during-times-of-social-distancing-via-garylhenderson.png

Zoom is one of the best apps that you can use for this purpose.

The best part is that it offers a full-featured Basic Plan for free with unlimited meetings.

If you still can’t decide how to go about your day or you’re feeling alone at home try some of the tips below.

Here is what you can do, using either social media or apps like Zoom, to connect virtually with your loved ones.

  • Create a time for all of your friends and family to connect. For instance, make a video call to your family at breakfast, while you both can have breakfast at the same time but in different places. This will help you feel connected and happy that you are not alone.
  • Want to celebrate good news, a promotion, a birthday, or even an achievement as small as nailing a recipe? Video call your friends while you are at it, tell them it’s a celebration party, and then party together virtually through these social media platforms.
  • Don’t want to cook alone, eat alone, or watch the TV alone? Connect virtually with your family and friends. Watch the same shows while staying online at the same time, feeling their presence through your laptop or your phone.

You have the entire internet to yourself, make the most of it!

2. Host or Join Live Watch Parties

The Coronavirus pandemic has caused many events to be called off as larger gatherings are discouraged during this phase.

And therefore, people are missing out on a lot of events that they would have been attending otherwise, including concerts and seminars.

If you are someone who was hosting a concert, or a party, or even an informative seminar, then you can host ‘Watch Parties’, and let people join these watch parties virtually and have fun within their apartments.

Here’s an example to show how it works…

Grand Ole Opry did not allow any live audience for their show, but this did not keep them from entertaining music fans who loved the show.

They still hosted the show live on March 21, entertaining all the fans who watched the show on their televisions.

5-ways-to-use-social-media-for-connection-during-times-of-social-distancing-via-garylhenderson-1.png5-ways-to-use-social-media-for-connection-during-times-of-social-distancing-via-garylhenderson-1.png
If you are a DIY maker, then this has to be the best way to pass your time by engaging your audience and showing them how you make your DIYs.

Marketers, on the other hand, can carry out informative watch parties, where they can interact with their audience, answer their questions, and help them through any query.

Many schools and universities carry out online classes to make sure that the students do not miss out on their regular learning.

Such applications like Zoom can be fruitful sources to make students interact with one another on educational topics or otherwise.

3. Host Virtual Events & Invite Your Friends

A number of people had birthdays and weddings planned for these months, which unfortunately will not be taking place in large gatherings any more since Coronavirus is spreading pretty quickly.

But that should not stop you from celebrating your happiness through virtual forums, right?

You can plan virtual events, invite several people to join you online, and just have a ball!

A friend hosted an online virtual event called “Coconuts and COMEBACKS.”

It was a live stream of his event, virtually connecting 40 people together and not letting the Coronavirus pandemic put their morale down.

5-ways-to-use-social-media-for-connection-during-times-of-social-distancing-via-garylhenderson-2.png5-ways-to-use-social-media-for-connection-during-times-of-social-distancing-via-garylhenderson-2.png
His Facebook status later showed how immensely happy he was after hosting this event, which is exactly how you would feel once you host a virtual event for your friends and family.

And if not host, you can at least be a part of the fun and feel happy about not missing out on the little happy moments of your life.

If you put your mind to it, you can always find your way through it.

4. Use FaceTime or Messenger to Connect With Friends & Family

5-ways-to-use-social-media-for-connection-during-times-of-social-distancing-via-garylhenderson.jpg5-ways-to-use-social-media-for-connection-during-times-of-social-distancing-via-garylhenderson.jpg
If you are an Apple user, now is the best time to connect with your family using FaceTime.

And all Android users out there, you can opt for Facebook Messenger, which is yet another amazing online application that keeps you connected with your family and friends who are far away, quarantined in their own homes.

Life in isolation is not a piece of cake for all.

While some might be enjoying the freedom of sleep-eat-repeat, there comes a time where everyone feels that this is mentally exhausting to be living within the four walls and interacting with no one outside the house.

This is the reason why such apps help you network with your friends and family at any time of the day. And even when you all are stuck in your own homes, you can still feel connected virtually through the internet.

The emotional support that one gets from a family member or a friend is incomparable.

And during this stressful time of being locked down and under the attack of a virus that is spreading so quickly, a virtual call from a loved one can help you get through the day positively.

So use your gadgets, call your parents, grandparents, friends, and neighbors, and keep yourself mentally occupied for your own well-being.

5. Create a Netflix Party

5-ways-to-use-social-media-for-connection-during-times-of-social-distancing-via-garylhenderson-3.png5-ways-to-use-social-media-for-connection-during-times-of-social-distancing-via-garylhenderson-3.png
Before being locked down in isolation, everyone had movie nights with family and friends, where you would eat popcorn while you watch and laugh together.

Since you cannot do that anymore, this is something that is missed by many these days.

Here is a piece of good news for you.

You can still do that virtually by creating a Netflix Party.

It is something not everyone is aware of.

You can create a Netflix party with your family and friends, and even when you are physically distant, you can virtually enjoy a movie night together.

Remember That You Are Not Alone

This is probably the first time, in a very long time, that almost one-third of the world has been negatively affected by a disease.

It is not easy to accept the fact that our lives have changed overnight, where we cannot even think about leaving our house to meet our loved ones in fear of Coronavirus.

It is in the best interests of the people around you and yourself that you maintain this social distance and avoid any physical interaction with the people around you.

Everyone is going through this, and everyone knows how lonely it may feel.

Thus, it is very important to connect with your ‘people’ through these tough times virtually.

Every human being acts differently in such situations.

You might see people who are more than happy in isolation, while there might be others who are going through anxiety all on their own, with no one to give them a helping hand.

Be their helping hand, but only virtually.

Connect with them, call them regularly, video call them, check on them when they don’t message or call you in days, and just try to make sure that this social distancing is not harming their mental health in any way.

Social distancing can be a significant change for people who are all about socializing. And those are the individuals that you need to take care of the most during these weeks and months.

Since everyone is distracting themselves using social media platforms and interacting on all the social media apps, let’s not forget those elderly people who are probably too feeble and are not aware of how the technology works.

Help them through this as well.

If you have grandparents or neighbors who are old, then call them up often and help them virtually.

Ask them if they need anything, or if they want to talk to someone.

Help them connect with you virtually.

Elderly people long for company, and during these Coronavirus days, it is vital that you accompany them virtually by video calling them often during the days and making sure they are healthy and doing well.

You Come First

While you are helping others maintain their sanity, do not lose yours.

Your mental health is as important as theirs.

Don’t stress yourself out, and don’t hide what you are feeling just to keep others mentally stable.

We often need help when we are socially and physically distant from the world.

Don’t hesitate to reach out to people for help.

For instance, if you need to talk to someone right now, just call them and speak to them.

Tell them about your anxieties, if you are feeling any.

Venting helps ease the stress out.

Try to keep your mental health at a top priority because only a healthy you can help others.

Wrapping Up

The world might be stuck in a crisis because of Coronavirus, but do not let this pandemic put you down in any way.

You are stronger than this and can make the most of your time at home, being more productive.

Use your time wisely, make the most of it and help others as well through this crucial time.

Nobody is sure about how long it will take for Coronavirus pandemic to end.

We do hope it is soon that this social distancing policy lifts up, and we can live our normal lives outside our homes without the fear of catching the virus.

However, let’s also be prepared for what might be our life for a while.

People’s lives have been influenced drastically by this virus, and mostly in a negative manner.

Now it is up to you, how you can mold this change into a more positive one, and set an example for others who are feeling hopeless right now to make the most out of this opportunity of being physically isolated.

Remember…

Together we can, together we will!

More Resources:


Image Credits

All screenshots taken by author, March 2020

https://www.businesscreatorplus.com/5-ways-to-use-social-media-for-connection-during-times-of-social-distancing-via-garylhenderson/

Google: Marking a Business ‘Temporarily Closed’ Doesn’t Impact Rankings via @MattGSouthern

Google’s Danny Sullivan confirms that marking a Google My Business listing as temporarily closed will not harm rankings or visibility.

As businesses shut their doors to mitigate the spread of coronavirus, Google introduced a “temporarily closed” indicator in Google My Business.

Initially there was concern about this indicator negatively impacting search rankings.

A concerned business owner reached out to Sullivan suggesting Google should introduce a solution that wouldn’t lead to reduced visibility in search.

That’s important as some businesses are still operating online even though their physical location in closed.

Here is Sullivan’s response:

Previously, Google’s guidance explicitly stated that closed businesses will appear on Google with reduced visibility.

As captured in this screenshot from Tharindu G, a warning would appear before marking a business as temporarily closed.

google-marking-a-business-temporarily-closed-doesnt-impact-rankings-via-mattgsouthern.pnggoogle-marking-a-business-temporarily-closed-doesnt-impact-rankings-via-mattgsouthern.png

As of March 30, Google has officially updated its guidance regarding temporary closures of businesses affected by COVID-19.

A temporarily closed business will now be treated the same as an open business:

“If your business is affected by COVID-19, update your Google My Business profile to provide the most accurate information to your customers…

Marking your business temporarily closed will not affect search ranking and it will be treated similar to open businesses.”

This is a brand new change that Google just rolled out. Sullivan says the company plans to have better messaging about it soon.

For now, the most important thing to note is you can mark a business as temporarily closed without consequence.

After doing so, Google will display the following message on the business’s profile in search results.

google-marking-a-business-temporarily-closed-doesnt-impact-rankings-via-mattgsouthern.jpggoogle-marking-a-business-temporarily-closed-doesnt-impact-rankings-via-mattgsouthern.jpg

Now that you know there’s no impact to search rankings, here’s how to mark a business as temporarily closed.

Google My Business: Temporarily Closed

To make a business profile appear as temporarily closed on Google Maps and Search, follow the steps below:

  • Sign in to Google My Business on desktop.
  • In the menu on the left, click Info.
  • To the right, point to the section “Close this business on Google.”
  • Expand this section and click click “Mark as temporarily closed.”

Source: Google My Business Help

FAQ

What should I do if my business is temporarily closed due to COVID-19?

Update your Google My Business listing to keep customers informed as to the actions you’re taking in response to the coronavirus outbreak.

https://www.businesscreatorplus.com/google-marking-a-business-temporarily-closed-doesnt-impact-rankings-via-mattgsouthern/

15 Ideas for Relieving Stress During Coronavirus Quarantine via @searchmastergen

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We’re certainly living in strange times.

While a global pandemic sweeps through our nation – and across the world – there is plenty to feel stressed about.

People are losing their jobs.

Parents are forced to find a way to have their child taken care of in response to mandatory school closing.

Most terrifyingly, the weak and elderly – our grandparents, parents, aunts, uncles, in-laws, and lifelong friends – are all very much at risk of being gravely affected by COVID-19, the novel coronavirus.

Oh, yeah. We’re all confined to our homes for the most part, too.

There is no shortage of stress-inducing realities that we are all facing, and it’s looking like this will be the case for the foreseeable future, at the very least.

So, it’s time to explore some easy stress relievers while we are locked in our homes with limited human contact in an effort to keep our shit together, our attitudes positive, and our outlook on each day better than the day before.

Stress Relievers in Times of High Anxiety

There are the easy answers:

  • Home workouts.
  • Reading good books.
  • Walks outside in fresh air (while keeping your minimum 6-foot distance from others).
  • Online shopping.

These are some of the more common alternatives to losing your mind on accelerate.

And they make sense.

Working out is scientifically proven to naturally reduce stress through the release of endorphins and other chemical responses.

Reading helps get the creative juices flowing.

Fresh air is always good for the mind and body, too.

But what about some other basic, not-so-common outlets for stress and anxiety in these strange times?

1. Take it Slow

Most important thing for us anxious, oft-worried people is to just take is slow.

Deep breaths and relaxation remain unrivaled.

But it’s easier said than done.

Anyone with real anxiety knows that.

Just never turn your back on the basics.

The faster we realize we need to gain control to handle what comes at us, the easier everything else becomes.

Remember to take it slow and think of the big picture.

We’ve made it this far and we’re living in a big world.

Appreciate it for what it is.

More often than not, everything falls into place.

2. Less Coffee If You’re Like Me Right Now

For the naturally anxious and occasionally uncontrollable personalities, like me, less coffee can be better.

I need at least a couple of cups to get going in the morning, especially on Mondays.

Also, I have found myself four (or more) cups deep before noon due to working from home – and making coffee by the pot.

It’s easy to get overwhelmed and anxious in these uncertain times.

But I try to help myself stay grounded by regulating just how much caffeine I put into my body, especially when my total daily movement is at an all-time low.

A cup or two is all most of us need for the day.

Move onto water at some point.

Then keep your focus once you’re awake and working at a pace that works for you.

Don’t just keep drinking coffee until you’ve got the shakes and are about to explode.

(Yes, I speak from experience!)

3. Take Breaks from Watching the News

We all want to stay up to date on the current situation to ensure we have the facts and know what we can truly expect.

But there has to be a saturation point.

As a news junkie myself, I typically watch hours of news each day.

In these trying times, that’s probably not the healthiest choice.

I’ve reduced my news-watching time significantly, mostly saving my viewing for the morning and evening news telecasts only.

The mess on Facebook is a much different story.

Sure, there can be good information on the social media platform, and it’s usually nice to have that human exposure – albeit virtually – but, we all know far too well, there’s a lot of crap on Facebook, too.

Just like we manage our time watching the news, we need to manage our time on platforms like Facebook.

Honestly, I have zero interest in having real-life contact with several of my “friends” on Facebook  anytime soon.

I also wonder why so many people never paid attention in ninth-grade library class (nor understand credibility, proper sourcing, etc.).

No matter how you slice it, we need to manage and regulate our exposure to the outside madness when it comes to the news media and social media platforms.

4. Take a Trip on Foot (With or Without the Dog)

This is an easy one.

And it’s a good one.

There are a lot of things we are currently not allowed to do.

Thankfully, walking outside is not one of them.

So long as we keep our 6-foot distance from others, we are more than welcomed to get outside, get some fresh air while we take a quick run or walk the dog, and simply get in touch with the basics of life.

Highly recommend.

5. Clean the House

If you’re like me, working in chaos is second nature.

But working in a mess is a nightmare.

And that, my friends, is one of the biggest dilemmas for working from home, at least for me.

I find it hard to get in the zone if I’m sitting among dirty dishes, clothes that need to be put away, and piles of unnecessary toys that my 3-year-old leaves laying around always.

So, I pick them up.

I’m a lucky one in that cleaning is therapeutic to me.

So, this helps in a multitude of ways.

But the biggest factor here is the mental satisfaction I get from having a home (and temporary office) that is clean and tidy.

It’s just one more way to eliminate unnecessary stress.

6. Talk to Friends & Family

As we now know, social distancing is not easy.

It’s a fun joke or punchline when we bail on our friends (maybe even several times) to claim that we just want to be home alone in our pajamas.

But being forced to stay in our homes and overthinking everything we touch for the small periods we actually leave (at the grocery store, gas station, bank, etc.) is no way to navigate life.

We need to keep communicating with the outside world while we can, too.

As mentioned, social networks help with this drastically.

But there is plenty of toxicity out there that needs to be waded through as well.

I’ve had several meetups with friends and/or coworkers since the 100 percent work-from-home mandate for non-essential employees in New York.

And, while I still don’t think I am nearly as pretty as my mom pretended I was growing up (which became even more evident after staring at myself in the webcam during the meetups), this is definitely a fun and unique way to pass the time and stay somewhat normal.

Zoom is easy to use, has some fun options for things like virtual backgrounds, and it’s free.

We may not see these people (in person) for a couple more weeks, but we can connect with them in some capacity and keep things familiar with relative ease.

7. Start a Journal

As a journalist at heart, this is a no-brainer for me.

But, like most of these alternatives, what works for me may not work for others.

I’m just trying to provide some ideas; take what you’d like and modify as needed.

I typically don’t keep a journal or diary, but when I do revisit old notes from certain periods of my life, I’m always intrigued.

To be able to look back at a period of life and recite your thoughts is a strong, impactful way to remember the past.

Pictures are great, but written dialogue (especially when written and read by the same person) has incredible power.

It also offers some peace of mind and sanity.

It’s almost like I’m visiting my shrink through handwriting at home.

8. Meditate

I don’t personally meditate, but many friends and coworkers do, and swear by it.

It’s on the list of things I will certainly explore during this strange time.

But meditation, along with breathing and mental-awareness exercises, are sure winners as ways to reduce stress by definition.

9. Try Something New

While many of us may be reluctant to break from what we already know we enjoy, now is also an ideal time to try some new things.

Many of us will try some new programs on Netflix, maybe teach ourselves a new valuable skill, perhaps even cook up a new dish or two as we explore self-entertaining.

It doesn’t hurt to try new things.

Some of the new things I plan to do to keep my cool throughout quarantine are meditation, learn some coding skills, and definitely cooking things I never have before.

I will be trying some new shows on Netflix, too.

10. Indulge in Satisfaction… But Work Toward It as a Reward

Another big one that seems pretty easy but may be overlooked is rewarding yourself with some of the finer things in life.

A lot of us have been joking on social media about how we are going to be fat after this quarantining period is over with.

And I’m not saying it’s wrong.

Staying sane for the next few weeks may come with a few extra pounds when we are allowed to come out of our houses.

I’ll take it.

Some of my favorite “rewards” are ice cream, chocolate, Swedish Fish – even non-edibles like video games and other time-out pleasurables that help us feel good but should probably be indulged in at a regulated pace.

Some of us also enjoy alcoholic beverages.

Nothing wrong with that.

I’ve just found it best to keep myself restricted to having my first drink until after 4 p.m. when my workday ends at 5 (officially).

That time has since moved up to 3 p.m. over the last two days.

The important part is just to keep it righteous and don’t do more harm than good.

11. Catch Up With Yourself & Life

I have long said that I need 36 hours in a day to get even half of the things done I would like to in one day.

Life moves fast. I tend to, too.

But this mandatory slow-down time – if you’re lucky enough to still have a job, be able to work from home, and are in good health – has allowed me to get a lot of my messy life elements in order.

I’ve caught up on my mail. My house is clean. My laundry is done.

There is something to be said for having order in life that helps with a positive outlook.

And, for work, I am catching up on time-consuming tasks that would otherwise probably not get done anytime soon.

12. Don’t Work on the Same Thing Too Long

I’m extremely productive when I work from home.

I also tend to go crazy a lot faster.

Something I have found useful is the ability to shift gears regularly, or as needed.

Same for when working in the office.

If you’re able/don’t mind it, change up gears and put down a 3,000-cell Excel spreadsheet to take on a task or two that are easier.

Maybe grab lunch, too.

Come back and hammer out the spreadsheet for a couple of hours.

Everybody loves a slight change of scenery, especially now.

13. Enjoy a Hobby – Any Way Possible

Face it. We don’t get enough time to enjoy the things we love.

Even if we actually do. We’ll say we don’t.

That’s why they are the things we love!

In this period of social distancing, doing more of what we love is critical.

Most of us have hobbies we like but just don’t get to do as much as we’d like.

It could be painting, drawing, knitting, writing, reading, making music, or a million other things.

Whatever you enjoy and makes you happy is the right answer here.

14. Sharpen Your Skillset

We live in a world where knowledge is very much available, and usually for free.

And knowledge is power.

Been meaning to teach yourself how to code? How to play the guitar? Learn a new language?

Now is the time.

There are plenty of free platforms out there to learn code, including Codecademy and a myriad of YouTube resources.

Fender is giving away three months of free guitar lessons in this time of quarantine.

Duolingo is a dependable easy-to-use free resource for learning a new language, too.

Heck, maybe you’ve been meaning to read (and master) Kamasutra.

Now’s the time.

15. Create

Weird situations like the coronavirus-created life shutdown are rare, but they’re real.

We don’t have much choice in the matter.

What we do with our time is important, for our sanity, but also for our production.

I can confidently say that I’ve been working more efficiently than usual on my regular day-to-day tasks, but I also feel privileged to be lucky enough to have a job with flexibility, good teammates, and good clients.

Outside of my regular eight to 10 hours of work per day, I’ve explored other ways to occupy my time and aren’t coming out of my TV but also help keep the stress down.

Working on a book I’ve put on far too long, catching up on old episodes of “Grey’s Anatomy”, and re-organizing my filing cabinet are three things I’ve put time into so far in quarantine, and all have helped regulate my stress.

Do What Works for You

Some things work for some people and others work for other people.

The important thing to remember is not everything works the same for everyone.

Finding what works well for you is one of, if not the, most important element to keeping your mind right in these times.

There are many uncertainties that exist in this unsure time.

One thing we all certainly need is to keep our cool.

More Resources:

https://www.businesscreatorplus.com/15-ideas-for-relieving-stress-during-coronavirus-quarantine-via-searchmastergen/