Does Local SEO Make Sense for Your Business?

Search engine optimization (SEO) techniques have been successfully used by all kinds of businesses. Large and small organizations are getting found by search engine users faster than ever and people are now able to find highly specific content with less effort. A new and powerful SEO strategy is emerging to address the service needs of people living within a geographically specific community. While anyone with an Internet connection can search for an online store to purchase a particular item from, this strategy is less useful when a customer requires a service provider. Electricians, plumbers, builders, doctors, veterinarians – anyone providing a service is most likely to be serving the people who live and work in the same community. These are the service providers who most need to be thinking about local SEO. Recognize Where People Are Looking for You If you have a standard website, you can incorporate local place names into your visible copy. There are three place names that you
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Why SMS Marketing Makes Sense

Maybe you have been hearing about companies using text messaging, also known as SMS messaging, to market their products or services. Maybe you have even received these messages as a consumer yourself. After hearing about or seeing these messages, if you have been considering utilizing texting as a way of reaching your customers and prospects but are not sure if you should, let us help you decide.SMS Marketing is AffordableThe cost to set up and implement a text-based marketing effort is incredibly low. In fact, such a campaign may be one of the least expensive mobile marketing activities you ever engage in.Text Messages Get Immediate AttentionUnlike emails which often get read at later times—or never read—most text messages are read within five minutes of receipt. The percent of text messages not read is incredibly low as well, giving you a better chance of response. The immediate read nature of texts makes this method of marketing ideal for generating almost real-time responses.S
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